Mahindra Reveals Enhanced India Design Center Stationed in Mumbai

Mahindra Unveils Expanded Mahindra India Design Studio (MIDS) in Mumbai

Mahindra & Mahindra Ltd., one of India's leading automobile manufacturers, has unveiled an expanded and upgraded Mahindra India Design Studio (MIDS) in Mumbai. The revamped MIDS is now twice its original size and is equipped with cutting-edge machinery, new design labs, and dedicated functions like Human-Machine Interface (HMI) Design and Design Quality & Realisation.

Pratap Bose, Chief Design and Creative Officer of Mahindra & Mahindra Ltd., stated that the new studio will attract top design talent and become a leading automotive design center in India. The upgraded MIDS is positioned as a comprehensive design development centre, enabling Mahindra to fast-track its shift toward digitally integrated design and more refined user experiences.

Mahindra aims to consolidate its position in both domestic and international markets with the enhanced MIDS. The studio's capabilities will heavily draw on for the development of future Electric Vehicles (EVs) and Internal Combustion Engine (ICE) vehicles. Future EVs, in particular, will particularly benefit from the studio's expertise in cabin ergonomics, aerodynamics, and digital interfaces.

The influence of MIDS on Mahindra's products is expected to be felt for many years to come. MIDS has contributed to high-impact models such as the XUV700, Thar, and Scorpio-N. Mahindra's focus on electric mobility is intensified, particularly through its upcoming 'Born Electric' (BE) range.

The upgraded MIDS places Mahindra in closer comparison to competitors such as Tata Motors, which operates overseas design centres in the UK and Italy, and Hyundai, which relies on its Namyang Global R&D Centre in South Korea. Mahindra now joins the ranks of global OEMs with significant in-country design infrastructure.

The MIDS was originally established in 2015 and caters to a broader design portfolio, including the Auto sector, Farm Equipment division, and the Last Mile Mobility (LMM) business. However, the search results do not provide information about who leads the design and creative department of Mahindra & Mahindra Ltd.

With the expanded MIDS, Mahindra aims to consolidate its position in both domestic and international markets. The company's commitment to design excellence and innovation is evident in the upgraded studio, which will undoubtedly contribute to Mahindra's future success.