Majority of South African traders allocate merely 5% of their earnings towards trading, with ambitions to transition into full-time traders.

South African Traders Prioritise Efficiency, Financial Security, and Trust

A new Kantar Global Brand Health Tracking study has shed light on the priorities of South African traders when it comes to their investment choices. The study reveals that a smooth deposit and withdrawal process ranks high among the factors considered important by traders, with 42% of respondents considering it a top priority.

Financial security is another crucial consideration for South African traders, with 40% of respondents placing emphasis on this factor. The study also indicates that approximately 49% of traders invest no more than 5% of their monthly income, suggesting a relative caution with funds.

Interestingly, the study suggests that South African traders are moving away from traditional broker selling points such as extensive asset selections, welcome bonuses, and other incentives. Instead, they are placing greater emphasis on the efficiency of their brokers' financial processes, fast access to funds, and the broker's commitment to trust, transparency, and operational reliability.

The Kantar study underscores the importance of these factors for South African traders, highlighting that a seamless deposit and withdrawal process is one of the top three most important criteria for traders. The study also emphasizes the importance of licensing and regulatory compliance, reinforcing the traders' emphasis on trustworthiness and financial security.

Among the brokers known for their high trust, transparency, operational reliability, fast and efficient fund access, and strong security for traders' finances is Interactive Brokers. This broker platform, recognised as the best online broker in South Africa for 2025, offers extremely low fees, a wide range of products, and reliable funding and withdrawal methods.

In conclusion, the Kantar Global Brand Health Tracking study provides valuable insights into how South African traders approach their investments when trading. It highlights the importance of financial security, a smooth deposit and withdrawal process, and trust, transparency, and operational reliability for traders in South Africa.