Marketing Firm Adcolor Appoints Droga5 as Their Leading Creative Agency
In a significant move, Tiffany R. Warren, the founder of Adcolor, has left her role as the svp and chief diversity officer at Omnicom Group. Warren, who founded Adcolor in 2005, a nonprofit organisation championing diversity, equity, and inclusion in creative industries, has moved to Sony Music Group, according to recent reports.
The specifics of how Droga5, a creative agency owned by Accenture, will drive the evolution of Adcolor's business model were not shared. However, Droga5 has been appointed as Adcolor's creative agency of record, with the aim of helping Adcolor capitalise on increased engagement and overall awareness due to virtual programming.
Adcolor's programming has been virtual rather than in-person throughout the past year, which has led to an increase in engagement and overall awareness. Asha Holmes is the current leader of Adcolor, and she will be working closely with Droga5 on a pro bono basis.
Tiffany R. Warren's new role at Sony Music Group is not specified within the context of the article. It is worth noting that Warren's departure from Omnicom Group was to take on this new role.
Droga5's partnership with Adcolor comes at an opportune time, as the organisation has been experiencing increased engagement and overall awareness. Warren, in her new role at Sony Music Group, is expected to take on a similar position.
Omnicom Group has not announced a replacement for Warren yet. Adcolor was founded in 2005 to address the lack of diversity in the creative industries and has since grown into a powerful voice for change.
