Merging tendencies in audio-visual technology and television broadcasting
The media and entertainment industry is witnessing a significant transformation, with the traditional boundaries between Pro AV (Audio-Visual) and broadcast workflows increasingly blurring. This convergence is being driven by shared adoption of software-defined tools, IT-centric infrastructure, and distributed workflows.
The growing use of cloud technology is bringing Pro AV and broadcast workflows closer together. Cloud-centric techniques, which have long been a staple in the Pro AV industry, are now migrating to broadcast. Both industries are aligning more closely with the IT world, with cloud, IP protocols, and scalable networked systems providing the flexibility and versatility required.
One key technological development fostering this convergence is IP-based workflows. IP-based control systems, virtualisation, and remote access technologies are driving the convergence between Pro AV and broadcast. IPMX (Internet Protocol Media Experience), for instance, is a major driver of this convergence, allowing the Pro AV market to leverage broadcast-quality technologies.
SMPTE ST 2110 is gaining favour for its ability to transmit uncompressed audio and video. This standard, along with other advancements in video compression standards like H.265/HEVC, is making it possible to deliver high-quality content over IP networks. Technologies like SRT, ST 2110, and NDI enable the secure, low-latency delivery of high-quality video over IP networks, making it easier for AV teams to utilise broadcast equipment.
As pro AV applications expand to global distribution, the technology requirements start to resemble those of traditional broadcast. The media and entertainment industry is steadily shifting toward more agile, efficient, and distributed production models, with software-defined workflows built on commercial off-the-shelf (COTS) systems gaining popularity.
The broadcast media landscape is undergoing a transformation, driven by the rapid adoption of digital platforms and technologies like AI and 5G. AI is being increasingly used in the media and entertainment industry for tasks such as editing, logging clips, and film and TV restoration. The further democratisation of high-end production tools is fuelling the continued growth of the creator economy.
The surge in online viewership and widespread access to digital platforms has given lower-division clubs and niche sports the tools to deliver broadcast-grade content at a fraction of traditional costs. Audiences are demanding more personalised experiences, accelerating the need for resilient, modular, IP-based infrastructures that support hybrid cloud and remote production workflows.
Content providers are navigating challenges around latency, scalability, and security while responding to the shift toward distributed teams and virtualised environments. Black Box's Emerald IP KVM, for example, allows access to both physical and virtual machines across LAN, WAN, and the internet, supporting workflows in both industries.
The media and entertainment industry is being reshaped by hybrid workflows, cloud migration, and increased experimentation with AI. The convergence between Pro AV and broadcast is not just about the merging of workflows, but also about shared expectations and the broader digital ecosystem. Streaming and direct-to-consumer models are empowering content creators to reach audiences on any device, at any time.
In conclusion, the convergence of Pro AV and broadcast is a fascinating development in the media and entertainment industry. It promises to bring about greater efficiency, flexibility, and innovation, ultimately benefiting both consumers and content creators alike.
