Mobile gaming company Voodoo purchases BeReal for a €500 million valuation within the Web3 sphere.

In a significant move, mobile games publisher Voodoo has announced the acquisition of BeReal, a popular Gen Z-focused social media platform, at a valuation of €500 million. This acquisition marks a new step in Voodoo's diversification into consumer apps.

BeReal, known for its focus on authenticity, allows users to post short, real-time videos of their daily activities. The videos are accompanied by a push notification, ensuring a spontaneous and genuine sharing experience. Unlike many other social media platforms, BeReal does not have follow or like features, and photos on the platform disappear within 24 hours. This unique approach has resonated with a global user base of 40 million, making it a promising addition to Voodoo's portfolio.

Alexis Barreyat, BeReal's founder and CEO, views the acquisition as the start of a new growth chapter. He believes that Voodoo's resources and expertise will support BeReal's mission to connect users with genuine people while facilitating sustainable growth.

Alexandre Yazdi, Voodoo's co-founder and CEO, shared that BeReal fosters user loyalty and growth, indicating a universal need for sharing unfiltered experiences with close friends. He also mentioned that Voodoo plans to further expand its reach by leveraging BeReal's user base.

Voodoo, with its history of driving substantial growth in mobile apps, will utilise BeReal's technologies to enhance user experiences. The company also offers products to game developers, including financing and technology support, which could potentially be extended to BeReal in the future.

Interestingly, the company that acquired BeReal was not explicitly mentioned in the available search results. No specific details about how Voodoo plans to use BeReal were found. However, it is expected that BeReal will integrate the technologies provided by Voodoo to enrich user experiences.

Notably, BeReal does not currently offer advertisements, maintaining its focus on user authenticity and privacy. This aspect could potentially change in the future, given Voodoo's involvement, but no official announcements have been made regarding this matter.

In conclusion, the acquisition of BeReal by Voodoo marks an exciting new chapter for both companies. With Voodoo's resources and expertise, BeReal is poised for further growth while maintaining its commitment to authenticity and user privacy. As the details of this partnership unfold, we can expect to see interesting developments in the world of social media.