NBA legend Shaquille O'Neal becomes DraftKings ambassador, despite the fact that FanDuel is the sponsor for NBA games on TNT.
In an exciting turn of events, basketball legend Shaquille O'Neal has taken on a new role during the NBA season. He has been announced as the brand ambassador for DraftKings, a leading sports betting and daily fantasy company.
This isn't O'Neal's first foray into the world of sports betting brands. He has previously appeared in advertisements for PointsBet in Australia and has acted as a brand ambassador for other companies in the industry.
The move comes despite O'Neal's role as a pundit for NBA on TNT. Interestingly, NBA on TNT has FanDuel as a major sponsor, making DraftKings and FanDuel rival sportsbook operators.
O'Neal announced his new role through a video post, where he nicknamed himself "Mr. DraftKings." The video features the basketball great throwing a ball into a basket while sitting down, a playful nod to his new position.
DraftKings Chief Marketing Officer, Stephanie Sherman, welcomed O'Neal to the team, praising his personality and energy for elevating the DraftKings brand. She believes that his presence will significantly contribute to their marketing efforts.
LeBron James, another Los Angeles Lakers star, is also a DraftKings brand ambassador, having signed a multi-year deal with the Boston-based company in February.
This news comes as no surprise, given O'Neal's enthusiasm for sports and his knack for engaging audiences. Furthermore, he is also acting as a brand ambassador for WynnBET, demonstrating his versatility in the sports and entertainment industry.
As the NBA season continues, fans can expect to see more of O'Neal's involvement with DraftKings, adding an exciting new dimension to the basketball experience.
