Netflix Pursuing Potential Subscription-Based Gaming Service

Netflix Mulling Over Launching Its Own Subscription-Based Gaming Platform

Netflix, the streaming giant, is reportedly considering expanding into the gaming industry, according to various sources such as The Information and Axios. The company has a history of producing and developing video game adaptations, including The Witcher, Resident Evil, and Castlevania.

If the venture materializes, Netflix's gaming service may feature a unique blend of licensed Netflix intellectual property and original work from independent studios. Games based on popular Netflix shows like Stranger Things, La Casa de Papel, and To All the Boys are potential candidates, along with interactive shows like Black Mirror: Bandersnatch and You v. Wild.

Reuters and Axios have also corroborated that Netflix is on the hunt for a gaming executive to oversee this new effort. The Information reported that Netflix had already approached veteran game industry executives about joining the company.

The strategy for Netflix's gaming venture is still unclear, but a potential option is launching an online subscription gaming bundle based on Netflix's own titles. The reported service could potentially launch in 2022, but plans are not yet finalized.

It's worth noting that Netflix's statement indicates a potential interest in gaming, but not a confirmation of its plans. The company is facing slowing growth in the U.S. market and increased competition, making diversification an attractive option.

Epic Games' Fortnite is considered a significant competitor for Netflix in terms of attracting viewers. Google and Amazon have had difficulties with their own online gaming services, which could potentially influence Netflix's decision.

The Axios report suggests that the gaming bundle would be a smaller version of Apple Arcade. However, Netflix's games may not include advertising, as previously reported, setting it apart from other gaming services.

Netflix has collaborated with outside studios to create games based on its own IP, as demonstrated by Stranger Things 3. It remains to be seen how this collaboration will evolve in the context of a full-fledged gaming service.

At the time of writing, there is no information about who at Netflix is responsible for expanding into the gaming industry or whether a candidate has been appointed for this position. The potential gaming service could mark a significant shift for Netflix, broadening its entertainment offerings and potentially attracting a new audience.