Netflix to launch live, immersive experiences within U.S. territories
The streaming giant, Netflix, is set to bring the magic of its popular shows to life with the launch of three Netflix Houses in the United States. The first two will open their doors in Philadelphia and Dallas this November and December, respectively, with a third set to debut in Las Vegas in 2027.
Starting from 17 October, tickets for the Netflix House in Philadelphia, slated to open on 12 November 2025 in the King of Prussia district, will be available for pre-order. The Philadelphia edition will offer a variety of experiences, including an Eve of the Outcasts festival, a One Piece quest, virtual reality games, a Bridgerton-themed mini golf, and a Tudum theatre.
Attendees can also enjoy a full-service restaurant named Netflix Bites, and free access to various experiences, with tickets available for specific attractions. Visitors will have the opportunity to pose for photos with characters from popular Netflix series, immerse themselves in the world of shows like Wednesday, Stranger Things, One Piece, Squid Game, and more.
Meanwhile, the Netflix House in Dallas, opening on 11 December 2025 at the Galleria Mall, will feature series attractions, gastronomy, and a shop. Fans can participate in Squid Game challenges, explore an immersive Stranger Things experience, and play games based on popular shows like Love is Blind and Big Mouth at the Netflix RePLAY arcade. Screenings of popular films such as KPop Demon Hunters will also be available.
Tickets for the Dallas Netflix House will be available for pre-order starting 18 November.
Netflix's chief marketing officer, Marian Lee, stated that the Netflix House experiences aim to make the Netflix story real for attendees. "We want to transform fandom into reality and offer our audience a unique, immersive experience that brings their favourite shows to life," Lee said.
The third Netflix House is set to debut in Las Vegas in 2027 at BLVD Las Vegas on the Las Vegas Strip. More details about this location will be announced at a later date.
Tudum, Netflix's fan-facing brand, named after the company's famous sound trademark, serves as a companion website to the streaming platform, hosting a series of in-person global pop culture events. The Netflix House experiences are an extension of this initiative, offering attendees a chance to step into the world of Netflix and make the stories they love a part of their reality.
At the Netflix House, attendees can play, shop, and taste elements inspired by various Netflix shows, creating a memorable and interactive experience for fans of all ages. So, get ready to embark on an epic adventure with the Straw Hats (from One Piece), take a journey to Hawkins, Indiana (from Stranger Things), or enjoy a cocktail inspired by their latest obsession. The Netflix House is a must-visit for any Netflix enthusiast!
