NFL partners with Paddy Power as official sportsbook in UK and Ireland

NFL Makes History in Ireland: Minnesota Vikings vs Pittsburgh Steelers at Croke Park

Football fans in Ireland are in for a treat as the National Football League (NFL) is set to make history with its first regular-season game on Irish soil. On September 28, Croke Park in Dublin will host the highly anticipated match between the Minnesota Vikings and the Pittsburgh Steelers, as part of the International Series that is growing in popularity in London and Dublin.

The event is a significant milestone for the NFL, marking its first regular-season game ever played on Irish soil. Paddy Power, a leading Irish bookmaker, has secured promotional rights across NFL digital channels for this historic occasion. The company will have the use of official NFL footage and activation rights at UK and Irish games, making it a key player in the NFL's Irish debut.

Paddy Power's strategy includes the launch of a new free-to-play "NFL Showdown", designed to engage fans and enhance their experience of the game. Meanwhile, Flutter's U.S. powerhouse brand, FanDuel, will be the exclusive advertising sponsor of the Dublin match. FanDuel's sportsbook branding will appear on LED boards during the game, providing a further boost to the event's visibility.

Henry Hodgson, General Manager for NFL UK & Ireland, expressed delight about the partnership, stating, "We are thrilled to be bringing the NFL to Ireland for the first time and to be working with Paddy Power and FanDuel to make this a truly memorable occasion for fans."

As the countdown to the game begins, football enthusiasts in Ireland and beyond are eagerly awaiting this groundbreaking event. The clash between the Minnesota Vikings and the Pittsburgh Steelers promises to be a thrilling encounter, adding another exciting chapter to the NFL's international growth.