NFL Partners with Paddy Power in the UK and Ireland Collaboration

Paddy Power, the popular UK-based betting operator, is set to enhance the football experience for fans in Dublin and London with a series of events, activations, and the usual Paddy Power mischief. This announcement comes ahead of the historic first regular-season NFL game in Ireland, scheduled to take place at Dublin's Croke Park on September 28.

The NFL's partnership with Paddy Power is not limited to Ireland. The organisation has also agreed to team up with Flutter and its FanDuel brand in North America. This collaboration aims to celebrate the growing popularity of football in the UK and Ireland, and to provide new NFL betting experiences for sports enthusiasts in these regions.

As part of the partnership, Paddy Power will leverage NFL branding across its platforms and offer special activations at all NFL games in the UK and Ireland. The operator will also have access to NFL footage rights, bringing UKI fans closer to the sport.

Paddy Power's innovative approach to fan engagement aligns perfectly with the NFL's goals as they continue to grow the game across the region. Michelle Spillane, Paddy Power's managing director of marketing, expressed her excitement about the new tie-up, stating, "We're thrilled to partner with the NFL and bring our unique fan experience to the table."

Henry Hodgson, the NFL's general manager for the UK and Ireland, noted that Paddy Power's passion for sports echoes the NFL's ethos. He expressed his pleasure about the opportunity to promote the sport in the UKI region, stating, "We're excited to partner with Paddy Power and FanDuel to bring the NFL to more fans in the UK and Ireland."

Flutter Entertainment, the parent company of Paddy Power, is bullish on the agreement and looking forward to the game in Croke Park. In addition to being the official sportsbook partner, Paddy Power will also launch the Paddy Power NFL Showdown game as part of the partnership.

The upcoming September 28 game in Ireland has fans incredibly excited. To add to the excitement, FanDuel will act as the exclusive advertising sponsor of the Croke Park game. This partnership positions Paddy Power as the free-to-play game partner of the NFL in the UKI region.

The agreement between Paddy Power and the NFL for the 2025-26 season marks a significant milestone in the growth of football in the UK and Ireland. With the first regular NFL game in Ireland set to take place on September 28, 2025, at Dublin’s Croke Park between the Pittsburgh Steelers and the Minnesota Vikings, it's clear that the future of football in these regions is bright.