NFL's unfamiliar parade float advertisement produced using AI technology
The NFL has unveiled its new advertisement for the 2025 season, titled "Ride the Float", as part of the "You Better Believe It" ad campaign. This fantastical celebration, showcasing each of the 32 fanbases, has been met with mixed reactions on social media.
The commercial, which features numerous parade floats referencing in-jokes related to each of the league's franchises, includes celebrity cameos such as Druski and The Rizzler. However, some viewers have expressed dissatisfaction with the use of generative AI in a primetime ad.
The NFL, in collaboration with marketing firm 72andsunny, has confirmed that the "Ride the Float" commercial, along with others in the "You Better Believe It" ad campaign, were made with a combination of technological innovation and human creativity. The aim of the campaign, as stated by NFL Chief Marketing Officer Tim Ellis, is to bring fans closer to the game they love.
Despite the controversy, the commercial can be found on the NFL YouTube channel, with more ads like "Ride the Float" set to air throughout the NFL season.
Meanwhile, the season opener between the Dallas Cowboys and Philadelphia Eagles was marked by a weather delay due to a lightning issue. The game, which ended late at night on the East Coast, saw one of the Eagles' players ejected before the first play due to spitting on the Cowboys quarterback.
As the 2025 NFL season gets underway, fans can expect a mix of excitement, controversy, and unforgettable moments on and off the field. The NFL continues to push the boundaries of advertising and entertainment, promising a season full of surprises.
