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In a candid social media post, the supplier of crabs for Raan Jay Fai's renowned crab omelette has apologised for selling the crustaceans at a high price, following a viral controversy that sparked online fury.
The drama began when a London-based Thai YouTuber, Peachii, was charged 4,000 baht for the signature dish, despite the menu listing it at 1,500 baht. This discrepancy led to a wave of criticism, with many arguing that the high prices were unaffordable for the average customer.
Thai authorities fined Jay Fai's restaurant 2,000 baht for failing to clearly display all food prices. In response, Jay Fai's team has complied with the directive to include the 4,000-baht price on the menu going forward.
The supplier, however, has stepped up to explain the situation and take responsibility for the price hike. They highlighted the difficulty of a Thai street food icon like Jay Fai reaching global recognition. The high-quality crabs are sourced directly from small-scale, local fishing operations.
Prices for crabs fluctuate depending on the season. To get 1kg of crab meat, up to 10kg of crabs are needed. If no one buys the crabs at a higher price, fishermen will lose money, as their catch per trip is very small compared to larger fishing operations. Some days, they may return with very little catch.
The supplier mentioned that the restaurant had always paid a fair price for the high-quality, small-scale crabs. They stressed that Jay Fai pays a premium, which helps everyone involved earn a fair wage. Jay Fai has always been willing to buy crabs at a premium without haggling.
The supplier's post expressed regret for the price that led to the viral controversy. They also mentioned that the crabs are caught daily without preservatives and without harming the environment. This commitment to sustainability and quality has been a cornerstone of Raan Jay Fai's success.
Jay Fai's mother regretted the high prices of the crabs in her famous crab omelette because she felt they were too expensive. Despite this, the restaurant continues to uphold its commitment to providing the best possible dining experience for its customers.
This incident serves as a reminder of the complexities involved in sourcing high-quality ingredients for a restaurant, especially one that prides itself on authenticity and tradition like Raan Jay Fai. As customers, it's important to understand these challenges and appreciate the effort that goes into creating a unique dining experience.
