Nordic Broadcast Solutions' Managing Director: Pekko Larjo, Broadcast Solutions Nordic Oy

As the International Broadcasting Convention (IBC) approaches, a well-known industry figure is gearing up for another visit to the largest European tradeshow in the sector. With over 20 appearances at IBC throughout their career, this individual is no stranger to the event.

In the coming days, the individual will be meeting with key manufacturers in the TV and broadcast technology space, setting the tone for the week. Comfortable shoes are a must, according to the individual, who advises against wearing brand-new footwear and encourages attendees not to feel pressured to absorb everything at once.

Instead, the individual suggests staying curious, exploring what interests them most, and not stressing if they don't tick every box at IBC. The goal, they say, is to leave with a sense of connection – with customers, partners, and colleagues from across the European continent. IBC2025 is the ideal place to make these connections, according to the individual.

The individual values leaving some free time during IBC for spontaneous conversations, recognising the value of these impromptu discussions. Catching up with industry colleagues and manufacturer representatives is also a priority, offering an opportunity to reconnect and share insights.

At IBC, the individual's primary focus is on reconnecting with customers, discovering emerging technologies, and understanding the industry's future direction. The event always reveals something unexpected, such as a game-changing product, a new partnership forming, or a surprising use case that makes you rethink what's possible.

The individual is most looking forward to hearing about new projects at IBC2025, particularly those tapping into emerging business segments or solving challenges in unexpected ways. The opportunity to discuss these new and exciting projects and share insights together is a significant draw of the event for the individual.

Since 2001, the individual has been attending IBC, and they continue to find value in the event as a platform for learning, networking, and staying at the forefront of the industry. For those interested in the number of IBC visits by a specific author or individual, suggestions for finding this information include re-reading the author's texts, contacting the author directly, or searching through their other publications.

Nordic Broadcast Solutions' Managing Director: Pekko Larjo, Broadcast Solutions Nordic Oy