Offices Reassess Their Fundamental Role in Organizations
In the wake of the pandemic, agencies, including Hill Holliday, are rethinking their work environments. The Boston-based agency is relocating to a new office space, a significant move as its staff have been working remotely for over a year, proving they don't need an office to work effectively.
Hill Holliday's chief creative officer, Icaro Doria, has tasked Gensler, the architectural firm commissioned for the project, with making the new office better than home. This challenge is not unique to Hill Holliday, as many agencies face similar struggles in redefining workspaces post-pandemic.
The shift in work preferences due to the pandemic is a common issue for agencies. People's homes now serve as a new standard for work environments, and Hill Holliday faces tough competition in creating an office space that surpasses the comfort and convenience of employees' homes.
The new office space will be different from the pre-pandemic office. Agencies, including Hill Holliday, are outfitting their new spaces to accommodate a return to work after remote work for over a year. The return to the office is a significant issue due to the pandemic-induced shift in work preferences.
Hill Holliday's staffers will return to work in the new office when it's safe to do so. The agency is contemplating what a return to the office will entail, and the architecture firm has been tasked with creating a unique and potentially daunting space that meets the new standards set by the pandemic.
The new office space for Hill Holliday is part of a larger trend among agencies redefining their work environments post-pandemic. As the world adjusts to a new normal, agencies, including Hill Holliday, are adapting to provide the best possible workspaces for their employees.
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