Online gambling platform, Onabet, celebrates its second year anniversary by expanding digitally and intensifying its focus on the casino section.
Onabet, a digital-native platform specialising in casino games and sports betting, is marking its second anniversary with a growth strategy that focuses on digital expansion, strong engagement on social media, and a sharpened focus on the casino segment. The platform, a part of the Esportes Gaming Brasil Group, has made significant strides in the Brazilian market since its launch in 2022.
The Esportes Gaming Brasil Group, which also owns Esportes da Sorte, recently appointed Rita Cunha as Chief Growth Officer to drive growth initiatives. Onabet's operations are anchored in responsibility and partnerships that ensure the credibility of the operation, as stated by Darwin Filho, the CEO of the Esportes Gaming Brasil Group.
Onabet has amassed over 700,000 followers on Instagram, demonstrating its success in reaching and connecting with Brazilians. The brand is expanding its communication strategies to engage further with the public. In addition to its digital presence, Onabet has also partnered with prominent Brazilian influencers such as Carlinhos Maia, Lucas Guimarães, and Sheuba, as well as streamers and content creators like Steluto, Felipe Kersch, and Racha. These collaborations showcase Onabet's efforts to engage with the public and build a strong online community.
Onabet's partnerships extend beyond the digital landscape. The platform has sponsorships with Brazilian football clubs Ceará and Náutico, emphasising its commitment to sports and community involvement. Moreover, the Esportes Gaming Brasil Group partners with EBAC (British School of Creative Arts and Technology) to develop educational programs on digital behaviour and conscious betting consumption.
Key partnerships underpinning Onabet's growth include Sportradar, a global reference in sports integrity monitoring. These partnerships underscore the group's dedication to maintaining integrity and responsible gaming practices in the sports betting ecosystem. Onabet operates under an official license granted by the Ministry of Finance, through the Secretariat of Prizes and Bets (SPA/MF), ensuring its operations are committed to legality and good practices in the sector.
In summary, Onabet's growth strategy integrates digital marketing, strategic sports sponsorships, cultural engagement, and enhanced product focus in the casino segment, supported by leadership dedicated to growth and integrity partnerships in the Brazilian sports betting ecosystem. As Onabet celebrates its second anniversary, it continues to solidify its position in the market, offering an engaging and responsible gaming experience to its users.
- The growth strategy of Onabet, a platform known for casino games and sports betting, includes a strong emphasis on social media engagement, which has helped amass over 700,000 followers on Instagram.
- Recognizing the growing trends of technology and casino-culture, Onabet has partnered with Brazilian influencers like Carlinhos Maia, Lucas Guimarães, and Sheuba, aiming to build a strong online community and further engage with the public.
- As part of its commitment to the entertainment industry, Onabet has sponsorships with Brazilian football clubs Ceará and Náutico, underscoring its dedication to sports and community involvement, as well as promoting responsible gambling practices through its partnership with EBAC (British School of Creative Arts and Technology).
