Online gaming company, Pinnacle, extends its iGaming services in Ontario with CasinoEngine.
In a significant move for the iGaming market in Ontario, Canada, Pinnacle has partnered with EveryMatrix to power its new online casino. This partnership marks EveryMatrix's first entry into the North American market.
The collaboration brings together a tier-1 operator, Pinnacle, and a technology supplier, EveryMatrix, to offer a competitive and regulated online casino experience in Ontario. Pinnacle, a licensed sportsbook and casino operator, is using EveryMatrix's CasinoEngine platform for its Ontario launch.
EveryMatrix's CasinoEngine platform is a one-stop solution for iGaming, offering a wide range of games from various providers. With this partnership, Pinnacle Ontario will have access to a vast library of casino games, enhancing its offerings in the regulated online casino market.
In addition to CasinoEngine, Pinnacle Ontario will also incorporate EngageSuite, EveryMatrix's retention and engagement-boosting tools. These tools will help Pinnacle tailor campaigns, segment audiences, and create specific rewards for target groups, aiming to provide a more personalised and engaging experience for its players.
The partnership also includes the use of EveryMatrix's Bonus Engine tool, which includes Bonus Guardian, a tool that specifically looks into abusive behavior linked to bonuses. This tool will help Pinnacle streamline its bonusing process and combat bonus abuse, ensuring a fair and secure gaming environment for its players.
Stian Enger Petersen, the CEO of EveryMatrix Casino, stated that these tools are proven to drive success. He believes that this partnership represents a strategic tech and market entry milestone for EveryMatrix in North America, while enabling Pinnacle to leverage leading online casino technology for its regulated Ontario launch in a large and expanding market.
This partnership has significant long-term implications, as Pinnacle aims to differentiate its offer and establish itself as a leader in the local iGaming market in Ontario. The second launch stage of the partnership will integrate EveryMatrix's Bonus Engine tool, further enhancing Pinnacle's offerings and player experience.
EveryMatrix's entry into the North American market through Ontario is a significant step, as Ontario's iGaming market is significant, having surpassed $200 billion in wagers lifetime. This partnership underscores the strong and growing demand for iGaming in Ontario, and both Pinnacle and EveryMatrix aim to serve this demand with their advanced technology and offerings.
In conclusion, the partnership between EveryMatrix and Pinnacle represents a strategic tech and market entry milestone for EveryMatrix in North America, while enabling Pinnacle to leverage leading online casino technology for its regulated Ontario launch in a large and expanding market. This partnership is set to enhance the quality of the iGaming experience provided locally and potentially enhance market dynamics and player choice.
[1] EveryMatrix's CasinoEngine platform powers Pinnacle's online casino in Ontario. [2] EveryMatrix expands its partnership with Pinnacle, marking its first entry into the North American market. [3] Ontario's iGaming market is significant, having surpassed $200 billion in wagers lifetime. [4] This collaboration aims to help Pinnacle differentiate its offer and establish itself as a leader in the local iGaming market in Ontario. [5] The partnership enables Pinnacle to enter Ontarioβs regulated online casino market with advanced technology from EveryMatrix, a notable casino content aggregation and platform provider.
- The collaboration between Pinnacle and EveryMatrix sees EveryMatrix's CasinoEngine platform powering the finance and gaming operations of Pinnacle's online casino in Ontario, leveraging technology to offer a competitive and regulated gaming experience.
- As part of the expanded partnership, EveryMatrix enters the North American market for the first time, bringing its casino technology solutions, including CasinoEngine, EngageSuite, and Bonus Engine, to finance and technology sectors in the significant iGaming market of Ontario, Canada.
