Online insurance providers are gaining traction in digital advertising.

In a recent development, a notice has been issued about an email related to a subscription service for insurance products in Germany. The sender of the email is not specified in the provided paragraph.

The email pertains to a wide range of insurance categories, including Berufsunfähigkeitsversicherung, Haftpflichtversicherung, Hausratversicherung, Kfz-Versicherung, Pflegeversicherung, Private Krankenversicherung, Rechtsschutzversicherung, Reiseversicherung, Riester-Rente, Risikolebensversicherung, Unfallversicherung, Zahnzusatzversicherung, and more. A total of 164 insurers are recorded in the study on these topics.

The top ten visible insurers in the German insurance market account for 38 percent of overall visibility, but a significant decrease from the previous year's 43 percent, indicating a shift in online visibility among providers. Among direct insurers, Hannoversche shows the highest visibility for Berufsunfähigkeit and Risiko-Lebensversicherung products.

The study, titled "eVisibility Insurance 2021," lists ten insurers in the top ranks for each of twelve analyzed product categories or search terms. Market leaders Allianz and Ergo secure front ranks in three of the four analyzed online categories.

Five insurers among the top 30 could significantly improve their online visibility compared to 2020, including Europ Assistance, Münchener Verein, and the W&W digital brand Adam Riese.

It is worth noting that in recent years, insurers like die Bayerische have been increasing their visibility in the German insurance market by expanding digital business and cooperating with InsurTechs. R+V and Wüstenrot & Württembergische (W&W) groups have also shown strong growth and improved results, contributing to their market presence.

If the email is not found in the inbox, users are advised to check the spam folder. The confirmation email needs to be clicked to activate the subscription. However, the paragraph does not provide any details about the content of the email beyond the activation button or specify the recipient or service for which the subscription is being activated.