Originally Displayed: Previously Unseen Writings by Erich Maria Remarque Unveiled at the Day of Lower Saxony in Osnabrück
In the heart of Osnabrück, the Erich Maria Remarque Peace Center is set to host an extraordinary exhibition, running from August 29 to August 31 during the 38th Lower Saxony Day. The exhibit will showcase a previously unpublished collection of original documents, offering a unique insight into the life and work of Erich Maria Remarque during his pre-fame years.
The collection, acquired from Wilhelm Lichtenfeld's estate, includes a variety of documents created by Remarque while he was employed at the Continental Rubber Works in Hannover. These materials, which date back to the 1920s, provide a vivid documentation of Remarque's collaboration with Lichtenfeld, who was responsible for the literary design of the company's communications.
Among the intriguing items on display are drafts for Conti balloon tires, small brochures for "Sunday outing," and Remarque's photographs with advertising slogans. The photographs, adorned with promotional slogans for further Continental products on the back, reveal an unseen aspect of Remarque's work as an advertising copywriter.
Remarque's collaboration with Lichtenfeld is further highlighted in the presented collection. During his time at Echo Continental, Remarque worked closely with Lichtenfeld, contributing to the magazine's content with his advertising copywriting skills. Some documents in the collection were created later when Remarque was working in Berlin for Sport im Bild.
The exhibition serves as a celebration of Remarque's work in advertising and industrial communication, providing a new understanding of his use of language in this context. The documents on display offer a fascinating glimpse into the evolution of advertising during the early 20th century, and the role Remarque played in shaping it.
Admission to the exhibition is free, making it an excellent opportunity for anyone interested in the life and work of Erich Maria Remarque, or the history of advertising, to visit and learn more about this fascinating chapter in his life. Don't miss this chance to delve into a lesser-known aspect of Remarque's career and witness the creativity that led him to become one of Germany's most celebrated authors.
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