Parks Canada attendance surge attributable to popular Canada pass program
The city of Ottawa introduced the Stronger Together Pass this summer, aiming to stimulate train travel and encourage visits to museums, historic sites, and parks. The pass, which was in effect from June 20 to September 2, offered reduced fares for young adults aged 18 to 24, as well as free admission for children aged 17 and under when accompanied by an adult.
The pass proved successful in attracting a larger audience to participating national museums, historic sites, and parks. According to mid-summer results, there was an average 15% increase in visits to these national museums compared to the previous year. Furthermore, visits to Parks Canada sites have increased by 10% due to the Stronger Together Pass, as reported by the Department of Canadian Heritage.
The pass also encouraged train travel, with over 50,000 reservations made on VIA Rail thanks to the Stronger Together Pass. However, no specific data was provided regarding the increase in train travel due to the pass.
It's worth noting that the organization responsible for initiating the Stronger Together Pass, leading to the increased train travel and visitor numbers at museums, historic sites, and parks, was not explicitly identified in the provided search results.
The Stronger Together Pass offered a range of benefits to its users. In addition to free entry to national parks and free travel for children and youth aged 17 and under, the pass provided a 50% discount for those aged 18 to 24 for national museum visits.
While no specific data was provided regarding the number of people who used the Stronger Together Pass, its success in boosting visits to museums, historic sites, and parks suggests that it was well-received by Ottawa's residents and visitors alike. The Stronger Together Pass is a prime example of how incentives can encourage people to explore their city and engage with its cultural and natural attractions.
