Partnership Announced: Altenar Collaborates with Rise & Hustle to Drive Sportsbook Services

In a significant move to enhance the Nigerian gaming landscape, Rise & Hustle, an innovative tap-to-earn gaming operator, has partnered with Altenar, a leading sportsbook platform provider. This partnership aims to deliver a world-class betting experience tailored to the interests of Nigerian players.

Brendon Jeacocks, the Regional Director for Altenar in South Africa, has been appointed to oversee this venture. Mr. Jeacocks received a license for Altenar in South Africa in December 2024. He brings extensive industry knowledge and experience to the table, having been instrumental in Altenar's growth in the region.

Rise & Hustle's users can now look forward to a vast array of betting opportunities. Altenar is providing Rise & Hustle's players with thousands of daily pre-match events and live in-play betting, covering everything from traditional sports like football and the English Premier League to the burgeoning world of esports. The partnership also extends to local competitions, catering to regional betting interests.

Tassos Theocharidis, Senior Sales Executive at Altenar, is optimistic about Rise & Hustle's potential in the Nigerian market. He believes the onboarding process and speed-to-market were key factors in Rise & Hustle's choice to partner with Altenar.

The partnership also offers seamless wallet integration across casino, free-to-play, and sportsbook, ensuring a seamless user experience. Players can transact using local currency (Niara), providing a familiar and comfortable experience.

Moreover, Rise & Hustle's users will receive personalised bet recommendations, enhancing their gaming experience. The partnership also includes Altenar's advanced risk management tools for profitability and fraud prevention.

Josh Jones, CEO & Co-Founder of Rise & Hustle, views the collaboration as a means to deliver a world-class betting experience. He believes the partnership will help attract new demographics as they evolve their business. The free-to-play element awards players with free bets to drive engagement and retain loyalty.

The platform offers an optimised UI/UX with intuitive navigation on both mobile and desktop, ensuring a smooth and enjoyable user experience. Altenar is committed to enhancing Rise & Hustle's existing offering with its award-winning sports betting technology.

This partnership marks a significant step forward in the Nigerian gaming industry, offering a more diverse and engaging betting experience to players. With Altenar's expertise and Rise & Hustle's innovative approach, the future of sports betting in Nigeria looks promising.

Partnership Announced: Altenar Collaborates with Rise & Hustle to Drive Sportsbook Services