Percayso Reinforces Leadership by Designating Keith Binley as the New Group CEO

Percayso, a leading company in the insurance and automotive sectors, has announced a significant leadership evolution. The change comes as Keith Binley takes on the role of Group CEO, replacing Richard Tomlinson who is leaving the business after seven years of service.

In a heartfelt statement, Simon James, the Executive Chairman, thanked Richard Tomlinson for his many years of service. Tomlinson played a pivotal role in guiding the company through significant expansion, including the acquisition and relaunch of Percayso Vehicle Intelligence (PVI).

Keith Binley, who was previously the CEO of ARAG UK, has been appointed to lead Percayso into its next growth phase. Binley brings over 20 years of leadership experience in data, technology, and analytics businesses to the table. He is known for his particular expertise in strategy, operational execution, and scaling innovation.

Binley sees the foundations built across the insurance and automotive sectors as a unique platform for delivering further innovation and value to clients and partners. He is committed to supporting the insurance sector with market-leading solutions.

Binley's focus is on building the capabilities that will underpin Percayso's future growth. He is responsible for leading strategy, execution, and overall growth across the Group. The leadership evolution at Percayso is positioned to facilitate growth, with Group-wide direction from Binley and strong operational leadership in each business.

Binley expressed his excitement about leading Percayso into its next growth phase. He thanked Percayso's board for their confidence in him and looked forward to working with the team to continue the company's success.

The evolution is in preparation for Group-wide growth, including Percayso Vehicle Intelligence (PVI) and Percayso Inform Limited (PIL). Binley's previous roles include MD at LexisNexis and Insurance Initiatives, where he led organisations through periods of significant growth.

As the Group CEO, Binley is looking forward to leading Percayso into its next growth phase. He expressed his gratitude to Richard Tomlinson for his contributions and wished him all the best in his future endeavours.