Personalized tracking reports unveiled at The ASI Show
In a significant move to help exhibitors maximize their results and meet their business goals, the ASI (Australian Steel Institute) has launched the Show Statistics report. This innovative monthly report is designed specifically for exhibitors and sponsors of ASI shows and roadshows, offering a comprehensive analysis of attendance metrics and return on investment for all ASI trade shows and the Advantages Roadshows.
The announcement was made on April 21, 2011, in Trevose, PA, and the reports are based on the usage of Showcare's scanner, the official ASI Show leads-retrieval provider. The reports provide a one-stop reporting platform at www.asi-mediastats.com, where exhibitors can access their personalized monthly reports on exhibition visitor statistics and return on investment for all ASI fairs and Advantages Roadshows.
Each report offers regional analysis for each show by state, tracking show-specific attendance metrics. Key stats in the report include exhibitor leads scans by show and by region, as well as comparisons with competitors. The monthly report also includes ESP clicks metrics for top products searched, 30 days pre- and post-show.
Moreover, the reports take into account marketing efforts pre- and post-show, providing a holistic view of the impact of exhibitions on business growth. ASI hosts over 70 Advantages Roadshows and ASI Holiday Preview Tours, in addition to five annual ASI Shows in Orlando, Dallas, New York, San Diego, and Chicago.
Karen DiTomasso, ASI vice president of sales, stated, "The Show Statistics monthly report, combined with the monthly media stats report, will help exhibitors maximize their results and meet their business goals and plans."
The reports are emailed monthly along with ASI Media, ESP, and LogoMall media statistics. A team at ASI consolidates data from various sources to create these comprehensive reports, ensuring that exhibitors receive accurate and valuable insights to help them make informed decisions about their participation in ASI shows and roadshows.
