Philips selects Omnicom Group as its global partner for integrated marketing services
Global technology company Philips has announced a significant partnership with Omnicom Group, marking a strategic move to extend its leadership in health technology solutions. This collaboration, spanning a multi-year period, aims to deliver personalized, differentiating customer experiences through Philips' marketing efforts.
Lorraine Barber-Miller, the chief marketing and ecommerce officer at Philips, stated that Omnicom Group will play an important role in helping Philips achieve its marketing goals. The partnership will see marketing services handled by TBWA for creative, OMD for media, and FleishmanHillard and Ketchum for communications.
FleishmanHillard and Ketchum have been working with Philips for the past decade, bringing their wealth of experience and expertise to the table. In addition, individual talent and services from other aspects of the Omnicom network, including Interbrand, Critical Mass, and Omnicom Precision Marketing Group (OPMG), will also be provided.
The partnership between Philips and Omnicom Group is not limited to traditional marketing services. Philips views Omnicom Group as an integral part of its world-class marketing capabilities, extending to areas such as individual talent, services, and innovative solutions.
This partnership is a testament to Philips' commitment to delivering superior customer experiences and reinforces its position as a leader in health technology solutions. With Omnicom Group on board, Philips is well-positioned to drive growth and innovation in the ever-evolving market.
In conclusion, the partnership between Philips and Omnicom Group is set to redefine the landscape of health technology solutions, promising a future filled with personalized, differentiating customer experiences. As more details about the partnership unfold, we can expect to see Philips' marketing efforts reach new heights.
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