Playtech consents to equip Greentube's Admiral Casino with bingo offerings.
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Let's dive into the latest shake-up in the gambling software biz, shall we? The software titan, Playtech, ain't messing around, announcing a fresh deal bolstering their presence in the good ol' UK.
This week, they've teamed up with NOVOMATIC's Digital Gaming and Entertainment division known as Greentube.
Greentube appoints Playtech as exclusive bingo provider for Admiral Casino
In a press release, Playtech spilled the beans on the tasty new long-term partnership that sees Greentube jump aboard their bingo content ride.
The deal went down this way: Playtech will be Greentube's sole bingo provider for their Admiral Casino brand in the UK. That's right, folks, Greentube is reapin' the rewards of Playtech's top-rated bingo games, already a hit in various markets.
Besides bingo offerings, Admiral Casino will tap into Playtech's library of side games content. Expect to see eye-catching bingo slots from Eyecon, along with other quality games gracing the casino's screens.
It's a no-brainer that this latest team-up will pump up Greentube's UK brand. Admiral Casino will benefit from customized content and products proven to boost player engagement and onboarding.
This partnership marks Admiral Casino's debut into the bingo scene.
Richard Poole, Greentube's Director of UK B2C Operations, couldn't hide his excitement about the partnership. "Playtech's Next Generation Bingo platform, creative games, and extensive network will provide our players an unparalleled Bingo experience," he said. By the sounds of it, they're looking forward to launching some partnership projects and expanding the collab in the future.
Earlier in the month, Greentube set its sights on Brazil, partnering up with SkillOnNet. The collab allowed SkillOnNet access to Greentube's top-performers, delivering thrilling titles to new players.
The SkillOnNet collab extends an ongoing partnership between the two companies
Marat Koss, Playtech's VP of Interactive Gaming, expressed their joy about teaming up with Greentube and powering Admiral Casino's bingo offerings with the Playtech Bingo Network.
"Playtech and Greentube have a long-standing relationship, and we are thrilled to expand this alliance to bingo, allowing Admiral to benefit from our extensive liquidity on our Next Gen Bingo platform," Koss added.
In January, Playtech teamed up with Norsk Tipping, adding more juicy games to their arsenal.
Image credit: Pixabay.com
Useful InsightsThe strategic alliance between Playtech and Greentube in the UK, especially the deal making Playtech the exclusive bingo provider for Greentube's Admiral Casino, is worth noting for several reasons:
- Market Expansion and Growth: This collaboration is a calculated move by Playtech to expand its bingo network. By integrating its bingo platform into Admiral Casino, Playtech strengthens its presence in the booming UK market, capitalizing on the ongoing bingo resurgence caused by shifting player preferences.
- Technological Integration: The agreement highlights the adaptability and ease of integration of Playtech's bingo platform into existing sites. This allows white-label operators like ProgressPlay to effortlessly incorporate Playtech's offerings, overcoming traditional integration obstacles and enhancing market accessibility.
- Product Diversification: The deal allows Greentube to broaden its offerings in the UK market by incorporating Playtech's extensive suite of bingo games and promotional tools. This improves the gaming experience for Admiral Casino players, positioning Greentube as a more diverse entertainment provider.
- Regulatory Compliance: Both companies gain compliance benefits. Playtech's solutions comply with existing licensing frameworks, such as those monitored by the UK Gambling Commission, making navigating regulatory complexities easier for both parties.
- In the UK, the casino-and-gambling industry continues to evolve as Playtech, a software powerhouse, expands its influence, partnering with Greentube's Digital Gaming and Entertainment division to provide exclusive bingo games for Admiral Casino.
- Casino-culture enthusiasts are eager to embrace the fusion of casino-games, with Greentube's appointment of Playtech as their sole bingo provider set to introduce eye-catching bingo slots and other side games content to Admiral Casino.
- As gambling-trends shift, industry personalities such as Richard Poole, Greentube's Director of UK B2C Operations, and Marat Koss, Playtech's VP of Interactive Gaming, spearhead collaborations with the aim of enhancing player engagement and expanding their respective casino-cultures.
