Ponder before you shop accompanied by ChatGPT and Google's AI assistant
In an intriguing analysis by BrightEdge, the performance of three leading AI platforms - ChatGPT, Google's AI Overviews, and the AI Mode in Search - was assessed across various sectors, including shopping, education, healthcare, and finance.
The study revealed some interesting findings. For instance, brands from all three platforms appear in only 33.5% of queries, suggesting a significant gap in the brands each AI platform is recommending.
Moreover, there's a noticeable disagreement among these AI tools when it comes to shopping-related queries. In 61.9% of such cases, the platforms offer different brand recommendations. This disparity is also evident in education-related queries, where a 62.1% difference was observed in the brands recommended by the three AI tools. Similarly, for healthcare-related advice, there's a 68.5% disagreement in the brands suggested.
For online shopping, Intelistyle, Vue.ai, Lily AI, and Zyler emerge as the most recommended AI platforms by brands. These platforms offer personalized recommendations, virtual styling, and product visualization integrated into e-commerce websites. Other noted platforms include Shopify, 10Web, and Adobe Sensei, which provide AI-powered e-commerce tools and marketing optimization. However, the number of brands recommending these platforms varies significantly depending on the platform's focus and integration options.
Interestingly, for the same questions, you're likely to see ChatGPT recommending a different company compared to Google AI Overviews and the AI mode. On the other hand, Google AI Overviews lead with brand mentions in 36.8% of queries.
The analysis also highlighted a 57.9% variation in the brands recommended by the three AI tools for finance-related queries. This suggests that, much like in other sectors, there's a significant disparity in the brands these AI platforms are recommending in the financial industry.
These findings underscore the importance of understanding the unique recommendations each AI platform offers and the need for a comprehensive approach when seeking advice or making decisions based on AI-generated suggestions.
