Popeyes Outwits McDonald's New Chicken Sandwich Debut by Securing Purchase of Similar Domain Names

In a move reminiscent of high-end fashion collaborations, fast-food giants McDonald's and Popeyes have recently taken their competition to the digital realm.

McDonald's, aiming to create an air of exclusivity around its new crispy chicken sandwich, launched a limited-release product called the Chkn Drop. The strategy was inspired by popular collaborations from brands like Supreme, where limited items are quickly snatched up. McDonald's offered early access to its new sandwich a day before its public release through the Chkn Drop.

However, it seems Popeyes wasn't far behind. Aiming to capitalise on McDonald's strategy, Popeyes registered 50 URLs with slightly different spellings than McDonald's Chkn Drop site, chkndrop.com. These URLs were not McDonald's official Chkn Drop site, but Popeyes used them to offer promotional codes to users who stumbled upon them.

These promotional codes provided a free Popeyes chicken sandwich, but they were not related to McDonald's Chkn Drop early access. The specific 49 additional URLs that Popeyes purchased, each slightly different from the official McChicken Drop website URL, are not listed or detailed in the available search results.

Popeyes' strategy with the URLs was a response to McDonald's limited-release product strategy, the Chkn Drop. McDonald's new crispy chicken sandwich was available on a limited basis, and the strategy aimed to give customers a sense of urgency and exclusivity.

Despite Popeyes' efforts, it's clear that both fast-food chains are willing to go the extra mile to attract customers and stay competitive in the ever-evolving fast-food market.

Popeyes Outwits McDonald's New Chicken Sandwich Debut by Securing Purchase of Similar Domain Names