Potential three-year strategy for the iPhone unveiled - understanding Apple's approach for success

Apple is reportedly planning a three-year plan for its iPhone line-up, with three new designs set to be unveiled in the coming years. According to Mark Gurman, Bloomberg's resident Apple correspondent, the first step of this plan could be revealed in the next-generation iPhones.

The iPhone 20, tentatively named to celebrate its 20th anniversary, is expected to feature a striking design. It is tipped to mirror the general aesthetic of Liquid Glass, the new design language coming to iPhone with iOS 26. The iPhone 20 could potentially come with a cool transparency or multi-colored effects, adding a touch of creativity to the color options.

Moreover, the iPhone 20 is expected to have a curved glass design that wraps around the edges of the phone, much like the Oppo Find N5, a thin and fast folding phone reviewed earlier this year. However, it's important to note that the folding iPhone will not be the first of its kind on the market.

The iPhone 20 is also rumoured to include several upgrades. It could come with a bigger battery, support for faster wired charging, a high-resolution telephoto camera, and improved durability. There are also suggestions that it might come with a charger in the box or the return of the headphone jack, but a faster chipset and more RAM are more likely options.

Meanwhile, the iPhone 17 series is expected to be released soon. The line-up may include a new iPhone 17 Air model instead of an iPhone 17 Plus. This new model needs to be durable, fast, lightweight, and have a 120Hz ProMotion display to be considered a viable choice.

However, the iPhone 17 Air, if it is released, may have reduced battery performance, one rear camera, and a potential price rise compared to its predecessors. This could draw comparisons with the Samsung Galaxy S25 Edge, which has a high price tag as its only significant flaw.

On the other hand, the iPad mini offers a similar amount of surface area in a taller format, making it better suited for watching videos, reading books, and scrolling through articles. Rumors suggest the folding iPhone might be smaller and squatter, resembling an iPad mini that folds in two. This could make it an interesting alternative for those seeking a compact device with the functionality of a tablet.

In conclusion, Apple's upcoming iPhone 20 and iPhone 17 series promise exciting developments in design and functionality. As always, we look forward to seeing how these rumours pan out and what innovative features Apple has in store for its users.

Potential three-year strategy for the iPhone unveiled - understanding Apple's approach for success