Power dynamics are under scrutiny.

In the post-pandemic world, companies are navigating a rapidly changing business environment. A strong trend towards voluntary return to work doesn't necessarily guarantee success for those who don't adapt their work environments, as they risk losing attractiveness or finding themselves in a strategic dead-end.

This shift is not limited to specific geographical boundaries. Globalization, which allowed companies to increase their margins for the past 30 years, may now take a backseat to local interests. For instance, Japan prioritizes economic security, and China encourages its internet portals to focus on the domestic market.

The margins of the S&P 500 have seen a significant increase, rising from 4% in the 1980s to 10% currently, due to a wave of consolidation and offshoring. Companies like Wolters Kluwer have grown over the last 30 years by leveraging globalization and a laissez-faire approach to increase profit margins, showing stable organic growth and high profitability. However, companies such as Nike and Adidas face growing challenges due to rising local strategic interests like tariffs and supply chain shifts, which have pressured margins and forced price adjustments.

This U-turn in the welcome of companies in emerging markets is accompanied by a focus on ecological and social practices. Financial activists have taken action against companies like Exxon, and there is a growing need for increased accountability regarding the ecological and social practices of industrial home countries of companies. A lawsuit against Shell has been initiated in the Netherlands, and companies are reminded of their origins and their responsibility.

On the other hand, companies that encourage telework post-pandemic may indicate a strong corporate culture and strategic future. This shift towards remote work reflects increasing tensions between global operations and home country economic interests, but it also offers opportunities for companies to reevaluate their communal dynamics. Companies whose employees do not wish to return to the office may need to adapt to this new reality.

The rise of Non-Fungible Tokens (NFTs) and other exotic cryptocurrencies has also become more important, despite their price being based on a weak consensus. However, the uncertainty in food supply, as indicated by the fivefold increase in container prices compared to average pre-Covid-19 prices, is a concern that needs immediate attention.

In conclusion, the business world is undergoing a significant transformation. Companies must adapt to these changes, prioritizing local interests, focusing on ecological and social practices, and rethinking their work environments to remain competitive in this new era of accountability.