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The Chinese automaker, Lifan, is set to make a splash at the Beijing Auto Show 2010 with the introduction of two new sedans. Among these, the much-anticipated Lifan Livan 7, a luxury 4-door coupe, is scheduled to enter the market on September 21.

The Livan 7, with its sharp front design, is expected to be larger than the current biggest Lifan 620. The brand has drawn attention for its design, which some critics claim bears a resemblance to the Toyota Camry, particularly in the grille area where the Lifan logo is incorporated as a part of the bonnet.

While the design of the Livan 7 has been a topic of debate, with some critics labelling it as "horrible", others have noted similarities with luxury brands such as Lexus and Jaguar. However, the specific design elements or similarities to other car models have not been explicitly detailed.

The engine of the Livan 7 is expected to be bigger than the 1.6 engine in the 620, but the exact specifications have not been disclosed. As for the price, the pre-sale price of the Livan 7 has been set at 18,400 USD.

Interestingly, Lifan is not the only Chinese automaker showcasing a luxury sedan at the Beijing Auto Show. Geely, another Chinese automaker, has unveiled its Ruilan 7 coupe SUV with a battery swap system at the Shanghai Auto Show earlier this year.

In addition to the Livan 7, Lifan will also showcase another sedan at the Beijing Auto Show. While details about this second sedan are scarce, it is likely to debut as an 'almost-ready-concept'.

The Beijing Auto Show 2010 promises to be an exciting event for the Chinese automotive industry, with Lifan adding to the anticipation with its new lineup of sedans. Whether the Livan 7 will live up to the hype remains to be seen, but one thing is certain - the Chinese automotive industry is rapidly evolving, and Lifan is a part of this exciting journey.