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Ranking: Top Ten Olympic and Paralympics Commercials

Advertisements with captivating, emotional narratives tend to be the most effective

, and Administrator

2025 September 8 . 1:55 PM

2 min read

Ads Ranking Highlights from the Olympics and Paralympics

Ranking: Top Ten Olympic and Paralympics Commercials

Top 10 Olympic Advertisements of 2024 Revealed

In an exciting turn of events, the Creative Effectiveness Platform, System1, has unveiled the top 10 commercials from the 2024 Olympic and Paralympic Games. The list showcases a diverse range of advertisements from various global brands, each striving to make a lasting impact.

Leading the pack is Dick's Sporting Goods (US) with an impressive score of 5.7 stars for their 'Big Moments Every Day' commercial. The ad, which employs rich storytelling and recurring characters, has been praised for its brand-building potential.

Close behind, YES BANK (India) ranks second with a score of 4.9 stars for their 'Cheer for Team India at the Paris Olympics 2024' commercial. The ad, which features celebrity athletes, has been successful in building mental availability and driving long-term growth, as stated by Jon Evans, Chief Customer Officer at System1.

AAMI (Australia) and Woolworths (Australia) follow closely, each receiving 4.7 stars for their respective ads, 'When Our Athletes are in the Making' and 'Fresh Fuels the Best in All of Us'. Rebel (Australia) and Aldi (UK) also earn 4.6 and 4.7 stars respectively for their 'Sport is Calling' and 'Has Kevin Met His Match?' commercials.

NBC Sports (US) and Qantas (Australia) receive 4.6 stars for their 'Why is Sabrina in Paris?' and 'Qantas x Australian Olympic and Paralympic Teams' commercials, respectively. BBC (UK) rounds off the list with a score of 4.4 stars for their 'Paris 2024 Olympics | Official Trailer'.

Interestingly, the ad for the 2024 Olympics, which averaged 3.2 stars, does not feature in the top 10. This suggests that while the games themselves may be a draw, the most effective ads are those that go beyond mere promotion and offer a unique brand experience.

Humour is being used as a brand-building strategy in some of the ads, while others are highlighting future hopefuls. Regardless of the approach, each commercial aims to inspire, amaze, and leave a lasting impression, as evidenced by the top 10 list.

As we move towards the 2024 Olympic and Paralympic Games, it will be fascinating to see how these effective ads continue to shape public perception and drive brand growth.