Redefining aesthetic standards: a novel approach to oral hygiene emphasizing a comprehensive, holistic viewpoint

In the ever-evolving world of personal care products, a new trend is gaining traction - Evolve Beauty. This approach emphasizes holistic care, prioritizing product quality and health above all else.

This shift is particularly noticeable in the oral care market. According to recent consumer surveys, product characteristics or ingredients perceived as "quality" and "healthy" features will likely appeal to those seeking Evolve Beauty products.

The growing interest in Evolve Beauty is not limited to just the West. In China, for instance, 68% of surveyed consumers would like to see sea salt as an ingredient in oral care products, while 63% are drawn to products that include activated charcoal.

In response to these demands, the company PharmaSGP developed Trikenol Plus, a prebiotic plant-derived active that provides an antimicrobial complement for oral care products. Released in 2018, Trikenol Plus has proven in vitro efficacy in providing microbiota balance, a factor that is gaining popularity in oral health research.

Trikenol Plus is derived from tea tree oil and willow extract, which have a host of benefits. These include moisturizing, keratolytic, anti-irritant, antiseborrheic, astringent, analgesic, anti-inflammatory, and antimicrobial properties.

The oral microbiome is another area of focus in the oral care market. Active patent families related to the oral microbiome have grown significantly between 2008 and 2018. This suggests that the understanding and management of oral microbiomes could rapidly evolve in the next few years.

Trikenol Plus could potentially be used for oral health due to its proven microbiota balance capabilities. However, its uses extend beyond oral care. It provides microbiota balance for skin and scalp flora and has been found to be effective in various personal care products.

Alliances with oral care professionals, particularly those popular on social media, can also attract new consumers. As younger generations (18-34 years old) use oral care products the most and are interested in trends such as cosmetics and emotions, digital and physical experiences, and the "back to fun" trend, these partnerships could be key to reaching this demographic.

Consumers following the Evolve Beauty trend are typically informed and health-conscious. They prefer natural ingredients in oral care products, similar to those used in the beauty and personal care market. This trend towards natural ingredients is also reflected in the growing interest in probiotic claims in oral care products, with more studies confirming their relationship to oral health.

In conclusion, the Evolve Beauty trend is transforming the oral care market, with consumers seeking natural, effective, and health-conscious products. Trikenol Plus, with its proven benefits and natural origins, is well-positioned to meet these demands.

Redefining aesthetic standards: a novel approach to oral hygiene emphasizing a comprehensive, holistic viewpoint