Reduced Focus Duration May Not Always Be a Negative Development
In the digital age, the notion that attention spans are dwindling has become a popular belief. However, a closer look at the facts reveals a more nuanced picture.
Back in 2015, a study conducted by Microsoft Corporation highlighted a decrease in the average human attention span, dropping from 12 seconds to 8 seconds. This finding sparked widespread concern, but is this decrease necessarily the disaster that some would have us believe?
Many studies attempting to measure attention suffer from methodological flaws and subjectivity in data collection. For instance, the decrease in attention span might refer to visual scanning or searching for something interesting to spend more time on, rather than a decline in sustained attention.
Attention is not controlled by a single brain region, and it comes in many forms. By continuing to learn more about how attention works, in all its complexity, we can hopefully learn to turn its different facets to our advantage.
One form of attention that is often questioned is sustained attention, the ability to focus on a single task for an extended period. While it's true that the average attention span has been reported to decrease, it's also important to note that sustained attention span varies across someone's lifetime. A 2023 study found that it peaks in young adulthood.
The idea that smartphones are stealing young people's attention is a popular one, with a slew of research papers investigating this theme. However, research from 2016, specifically focusing on the possible influences of smartphones on the attention of adolescents, is not explicitly mentioned in the search results. It's worth noting that researchers from TU Darmstadt have been involved in recent discussions and recommendations regarding the impact of intensive social media use on youth attention, but their active work is cited mainly around 2025.
On the other hand, Gen Zers and millennials are still prolific library users, indicating that print books haven't been totally replaced by digital devices. Furthermore, research from Google found that Gen Z's interest in longform video is going from strength to strength.
The greatest variability in student attention arises from differences between teachers, not from the teaching format itself, according to Dr Neil Bradbury. In a 2016 paper, Dr Bradbury stated that there were "scant few primary investigations" to support the notion that college student attention spans had dropped to 10-15 minutes.
It's also important to consider that it's possible to get better at one form of attention and worse at another, according to Professor Barbara Jacquelyn Sahakian. Professor Sahakian, a Professor of Clinical Neuropsychology at the University of Cambridge, emphasizes that our understanding of attention is still evolving.
Adam Holm, a self-confessed young person, wrote for Forbes that the reason for quick scrolling is not a low attention span, but rather the content not being worth attention. In other words, it's not that our attention is shrinking, but rather that we are more discerning about what we choose to focus on.
In conclusion, while it's true that attention spans have been reported to decrease, the picture is more complex than it might initially seem. By understanding the different forms of attention and how they work, we can learn to use our attention more effectively and make the most of the time we have.
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