Reflecting on the events of 2024, we now move our focus to the year ahead, 2025 (Part 2)
In the world of gaming, 2025 promises to be a pivotal year filled with exciting developments and challenges. Here's a roundup of some key stories and predictions that are shaping the landscape.
The NEXT Summit NYC 2025 will feature a session titled "The Gatekeepers: How Social Media Channels Control iGaming Advertising". This discussion is expected to delve into the intricacies of how social media platforms influence the advertising landscape in the gaming industry.
Dan Umfleet, CEO of Kindbridge, identified three significant stories in 2024's U.S. gambling landscape: the rise of election betting, scandals in sports wagering, and the urgent call for stronger protections against gambling harm. As we move into 2025, Umfleet predicts that the focus will shift to player protection amid the continued growth of online casino and sports betting. He believes advanced technology, such as AI, will be adopted to detect problematic gambling behaviours early and offer intervention strategies.
SportsGrid made a pioneering move in 2025 by launching a new Casino channel, marking a significant step in the gaming media industry's diversification. This expansion is expected to continue in 2025, with the emergence of OTT, CTV, and FAST channels.
Lawrence Shen, CFA, Advantage Partners Consulting Managing Director, believes that the nimble approach to development and capital deployment will continue in 2025, with the increasing presence of AI-driven processes in the gaming industry.
Deana Scott, Raving CEO, discussed the challenges properties are facing in deciding the next big gaming initiatives and how they will roll out in terms of the physical space and technology needs.
In 2025, gaming media diversification is expected to lead to significant global growth and consolidation, as evidenced by the merger of our website and IAG in 2024.
Howard Stutz, The Nevada Independent Senior Reporter, anticipates that in 2025, the biggest story nationally will be how three of the largest states handle potential gaming expansion: New York, California, and Texas.
The Responsible Online Gaming Association's independent data clearinghouse, a national shared self-exclusion list across all ROGA members, is expected to launch in 2025. This initiative is set to revolutionize how operators track and support at-risk players across platforms.
Jennifer Shatley, executive director of the Responsible Online Gaming Association, emphasizes the need for adequate consumer safeguards in online prediction markets as they continue to expand.
Steve Ruddock, a gambling industry analyst and consultant, highlighted the growing number of people sounding alarm bells about mobile betting and the potential for the SAFE Bet Act to cause headaches by stalling legalization efforts or causing already legal jurisdictions to align regulations with the proposal.
Charlie Skinner, Marker Trax President, announced the introduction of Moolah Play Digital in 2025, expanding their product offerings to include sports and iGaming.
Kelly Brooks, FairPlay Media Chief Product Officer, predicts that 2025 will be the year of focused and personalized acquisition strategies, with organizations investing in high-quality engagement and automated segmentation strategies.
In 2024, advocacy for addressing gambling addiction reached new heights, with calls for stricter advertising regulations and expanded federal funding for treatment programs. This focus on player protection is expected to continue in 2025.
In 2024, leading online casino brand BetMGM engaged a top slots streamer as official ambassador, marking a significant milestone for gaming media. Brian Christopher, a popular slots streamer, reached a world-record one billion gaming video views in 2024.
Sports betting scandals occurred multiple times in 2024, with high-profile cases like Jontay Porter and Hysier Miller, highlighting vulnerabilities in maintaining fairness. Marco Bianchi, BC Ventures Co-Founder and SVP Operations, did not provide specific predictions for 2025 in the given paragraph.
The emergence and evolution of AI was a major topic in 2024, with almost every Insight Global customer asking about staffing or services in this space. This trend is expected to continue in 2025, as the gaming industry increasingly embraces AI-driven processes.
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