Retail Giant Intends to Host Midnight Sales at 500 Locations for Taylor Swift's "Life of a Showgirl" Album
Taylor Swift's highly anticipated album, "The Life of a Showgirl," is set to hit the shelves on October 3. In an exciting move, Target stores across the United States will be selling copies of the album, with approximately 500 participating stores staying open past their normal hours for the midnight sales event.
The album will be available in three exclusive CD editions: "It's Frightening," "It's Rapturous," and "It's Beautiful." Each edition comes with an exclusive poster, adding a unique touch to the collector's item. The standard edition of the album will also be available.
Target's move to sell the album comes after the pop star's previous success in selling physical editions of her albums. Swift quickly sold out of her album on her webstore, indicating a strong demand for physical copies.
This isn't the first time Target has seen success with a physical product release. Last November, the retailer experienced a huge influx of customers for an exclusive vinyl edition of a deluxe album, suggesting that fans are eager for physical releases.
Swift, who has been a bigger seller of vinyl product than CDs, is making efforts to increase compact disc sales with this release. Variety is maintaining a running list of the various physical format variants of "The Life of a Showgirl" album.
For those who can't wait, the exclusive CD editions of the album will be available for presale on Target's website. The midnight sales for the album will occur on October 3 at local times, with the participating stores coming from cities and regions including New York, Los Angeles, Chicago, Dallas, Atlanta, Seattle, and Miami.
Target's midnight sales event for the album release will not involve the stores closing and re-opening, allowing fans to purchase the album without any disruption. So, mark your calendars and get ready to add "The Life of a Showgirl" to your music collection!