Retail giant Primark establishes outlets on par with IKEA
Primark Enters Homeware Market with New Store in Trafford Palazzo
Primark, the popular British clothing retailer, has made a strategic shift by venturing into the homeware market with its new store in Trafford Palazzo, Manchester. This marks the company's first dedicated homeware store in Great Britain.
The Trafford Palazzo store, spanning 11,900 square feet across two floors, is one of Primark's largest standalone homeware outlets to date. The store carries the "Primark Home Edit" collection, which includes premium products such as 500-thread count bedding and luxury-scented candles.
The emphasis on both value and design is likely to appeal to younger shoppers and families seeking cost-effective ways to furnish their homes without compromising on style. The store offers flat-pack furniture options, providing shoppers with affordable alternatives to some of IKEA's best-selling items.
The new store directly challenges established homeware retailers, including IKEA. By providing affordable yet stylish home furnishings, Primark positions itself as a direct alternative to more established homeware chains.
In Spain, Primark operates over 60 stores, including recent openings in Madrid and Lorca. Given the success of the homeware concept in the UK, industry observers expect that Primark could trial similar stores in Spain if the Manchester and Belfast locations prove successful.
The move also reflects wider trends in the retail sector, where clothing retailers are increasingly branching into lifestyle and home products. The introduction of the new homeware store in Trafford Palazzo represents a significant diversification in Primark's retail strategy.
Primark's first homeware store was opened earlier in 2025 in Belfast. The store features seasonal collections and themed products, such as the autumn collection with pumpkin-inspired decor. The approach of the new store aims to combine affordability and style, appealing to budget-conscious consumers who still want their homes to feel modern and personalized.
While Primark has not officially announced plans to open standalone homeware stores in Spain, the success of the Trafford Palazzo store could influence future expansion decisions, potentially leading to similar stores in large cities where Primark already operates, such as Kiel, Frankfurt, and Berlin.
In conclusion, Primark's entry into the homeware market with its new store in Trafford Palazzo is a significant step for the retailer. By offering affordable yet stylish home furnishings, Primark is positioning itself as a formidable competitor in the homeware market.
