Revealed Insight: Unveiling the True Transformation of Dentsu's Restructuring Plan
Dentsu Streamlines Operations with New Framework
Global advertising and marketing company, Dentsu, has restructured its operations, implementing a new framework that promises to make navigating the company easier. This reorganization, which took place prior to the start of Dentsu's U.S. operations in 2021, was part of a larger restructuring across the organization.
The restructuring, which affected Dentsu's operations in the U.S., resulted in a streamlined model that prioritizes impact over mere efficiency. This new framework has been operational in Dentsu's U.S. operations since 2021.
Under this new structure, Dentsu's U.S. operations have been consolidated under six global agency brands: Carat, dentsu X, Isobar, Merkle, Vizeum, and Hearts & Science. These brands now form the backbone of Dentsu's advertising portfolio in the USA.
The restructuring also marks a pivot towards centralized solutions for creative, data, and CXM (Customer Experience Management), and media. This shift is designed to help clients quickly connect with the right audiences. Dentsu hopes that this new approach will help them deliver more effective and impactful campaigns.
Despite the significant changes, it's important to note that Dentsu cut approximately 6,000 roles globally as part of the restructuring. However, the restructuring at Dentsu's U.S. operations does not seem to have been affected specifically, as it was a part of the global restructuring.
In conclusion, Dentsu's restructuring has resulted in a more collaborative and streamlined structure, with a focus on impact and centralized solutions. This new framework is now operational in Dentsu's U.S. operations, aiming to deliver more effective and impactful campaigns for its clients.
