Sales Fictions Harming Your User Experience and Conversion Figures

In the ever-evolving digital landscape, SEO can indeed be challenging. However, it's important to remember that copying others' ideas is not a guaranteed ticket to success. Instead, focusing on creating something new and offering additional value to customers can make all the difference.

The key isn't just about attracting traffic, but attracting the right traffic - potential customers who are genuinely interested in your products or services. As SEO becomes less complex with each passing day, it's essential to focus on channels that benefit users and manage them effectively.

Creating high-quality content, making it shareable, and promoting it regularly can significantly simplify SEO efforts. This approach not only improves your search engine rankings but also engages your audience, fostering a loyal customer base.

Online selling, a powerful way to make money in the modern world, is increasingly popular among businesses. Companies like Shopify have reported impressive growth in revenue through online sales, with a 31% revenue growth to $2.68 billion in Q2 2025. Fluent, another success story, saw a 121% year-over-year increase in commerce media revenue to $16.1 million in Q2 2025.

Social commerce platforms, such as TikTok and Instagram, have been instrumental in driving product discovery and purchases, further supporting online sales growth for businesses leveraging these channels.

However, it's crucial to remember that quality trumps quantity. Developing great content should take priority over frequent posting on social media. Blogging for the sake of blogging without considering the user's needs can be detrimental. Instead, blogs should be written with the user in mind, providing value to them.

SEO success does not require adherence to numerous rules. Keyword stuffing, an outdated practice, should be avoided. Semantic search, on the other hand, prioritises regular updates of quality content.

Maintaining multiple social media presences is not necessary. Spamming social media channels with excessive posts is ineffective. Instead, focus on the platforms where your target audience is most active and engage with them meaningfully.

Incorporating occasional external and internal links can aid SEO efforts. These links provide context and help search engines understand the structure and relevance of your content.

In the end, it's not about the number of visitors you attract, but the quality of those visitors. 10 interested, qualified prospects per day are more beneficial than 100 random hits. By focusing on SEO, creating valuable content, and embracing online sales, businesses can thrive in the digital age.