Season 3 outfits of Belly from The Summer I Turned Pretty: included American Eagle, Max Mara, and Reformation brands.
In the third season of the popular Amazon Prime Video series, "The Summer I Turned Pretty," the character Isabel "Belly" Conklin, portrayed by Lola Tung, embarks on a fashionable journey.
The Fashion Evolution
Belly's wardrobe in the third season showcases a noticeable evolution. From the first day of school fit, sourced from Brandy Melville, to her outfit during a poignant break-up scene, the brand remains unspecified, Belly's style transforms throughout the series.
A recurring piece in Belly's home wardrobe is a grey hoodie from the brand Aritzia, making appearances in multiple episodes.
The Brand Choices
The key pieces Belly wore in the third season have garnered attention, with most of them already sold out online. One of the standout outfits was the ensemble Belly donned during a break-up scene, hailing from the brand Reformation.
Lola Tung's Marketing Journey
Lola Tung, the actress behind Belly, was discovered and marketed shortly before the production and release of the series. Her marketing and promotion activities began in the lead-up to the series' release, in the spring of 2022.
During this phase, Lola Tung made her first prominent appearances in interviews, on social media, and in the press to promote the series. Her significant, publically visible role was directly the lead role in "The Summer I Turned Pretty," and consequently, her media presence began around the same time as the campaign for the series, in the spring/summer of 2022.
For more details about Lola Tung's career or the marketing of the series, feel free to ask!
