Shutterfly Taps Mischief as Its New Creative Agency of Choice

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2025 September 11 . 11:24 PM

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Shutterfly Names Mischief as Its Agency for Creative Duties

Shutterfly Taps Mischief as Its New Creative Agency of Choice

Shutterfly Appoints Mischief as Creative Agency of Record

Shutterfly, the ecommerce company specializing in personalized photography and image sharing products, has announced a new partnership with Mischief, a creative agency based in Canada.

In a statement, Shutterfly's Chief Marketing Officer, Craig Rowley, emphasized the company's heritage in capturing memories and celebrating life's moments. He expressed excitement about the potential collaboration between Shutterfly and Mischief, and expressed confidence in the partnership.

According to Rowley, Mischief has been identified as a terrific partner to help achieve Shutterfly's goal of creating products with deeper meaning. The founder of Mischief, Adam Stein, launched the agency last year, and it is part of Canadian agency No Fixed Address.

The appointment of Mischief by Shutterfly was made this year, but the exact nature of the products or initiatives that Mischief will help develop was not specified by Rowley. He did, however, indicate a focus on self-expression and connection in Shutterfly's future endeavors.

Greg Hahn, the former Chief Creative Officer of BBDO, launched Mischief last year and serves as its current leader. Shutterfly's CMO, Craig Rowley, did not provide any new information about Mischief's location or history. The statement from Rowley also did not mention any specific timeline for the collaboration between Shutterfly and Mischief.

Shutterfly is an ecommerce company that offers a range of personalized photography and image sharing products, including photo books, cards, and home decor. The company's mission is to help people capture and preserve their memories in a meaningful way. With the appointment of Mischief as its creative agency of record, Shutterfly is looking to take its products to the next level and connect with customers on a deeper level.