Social Media Revolutionizes Climate Activism: An Examination of the Methods

In a series of recent developments, the world of social media is undergoing significant changes, with prominent platforms like Twitter and TikTok facing scrutiny and adaptation.

Following Elon Musk's takeover of Twitter, several high-profile users, including celebrities and public figures, found their blue verification ticks disappearing. This was due to Twitter ending its legacy verification program and transitioning to a paid subscription model, Twitter Blue. The blue ticks were restored only after users subscribed to the service, which requires a monthly fee to maintain the verification status. This move has raised concerns about accounts impersonating influential individuals and organizations, with blue ticks now available for purchase for $8 per month.

Prominent climate voices like Greta Thunberg and Vanessa Nakate were among those affected, losing their blue ticks overnight. This has led to a sense of loss among many climate activists, who see Twitter as a crucial tool in spreading messages of social and environmental justice.

Meanwhile, TikTok, with over a billion users, has announced its intention to combat climate misinformation. The platform aims to "empower accurate climate discussions" and "reduce harmful misinformation." This move comes after TikTok was fined $5.7 million by the Federal Trade Commission for illegally collecting personal information from children in February 2019.

However, skepticism exists about the success rate of TikTok's policy changes, as 20% of TikTok videos contained misinformation in 2022. Despite this, some activists are turning to TikTok as a potential alternative to Twitter, given its commitment to tackling misinformation.

As social media becomes more fragmented and decentralized, niche platforms like Mastodon and Bluesky are gaining popularity. Kristy Drutman, founder of Brown Girl Green, anticipates scientists creating their own newsletters, listservs, or forums to maintain conversations. People will adapt to new platforms and audiences, according to Drutman.

The United States military banned TikTok in June 2019, citing concerns over national security risks. However, TikTok continues to grow in influence, with Leah Thomas, founder of Intersectional Environmentalist, crediting the platform for influencing her involvement in the racial justice movement and keeping her updated during the 2014 Ferguson uprisings.

Nadia Nazar, co-founder of Zero Hour, emphasizes the importance of Twitter in connecting with people, promoting their youth climate movement, and receiving support from influential figures like Samuel L. Jackson and Chadwick Boseman. However, the deregulation of Twitter is posing a threat to efforts calling for climate action and public support for policies aimed at reversing global warming.

Climate activist Dominika Lasota expresses concern over Elon Musk's acquisition of Twitter, stating that it is being toxified and needs to be brought to a safe and just place. As the landscape of social media continues to evolve, it remains to be seen how these platforms will navigate the challenges of misinformation, privacy, and regulation.

Leah Thomas, on the other hand, plans to continue sharing content on Instagram and use Instagram stories for candid thoughts, similar to her approach on Twitter. As social media platforms adapt and change, it seems that users will find ways to continue their activism and stay connected in this ever-evolving digital world.