Steps for Obtaining a TV Show License in 7 Easy Steps

In the world of television, licensing a show can be a daunting task. But with the right approach, you can successfully navigate the process, find the right partners, and see your hard work pay off. Here's a seven-step guide to help you on your journey.

Understanding Your Asset: Before diving into the world of licensing, it's crucial to understand what you're selling. Know your rights, such as territory, platform, exclusivity, and term. This foundation will serve as a solid base for your negotiations.
Creating an Irresistible Pitch Package: The heart of your pitch lies in the pitch package. This should include a sizzle reel, poster, synopsis, episode summaries, and creator bios. The goal is to get potential buyers to watch the sizzle reel, and if it works, they'll ask for more.
Getting Your Legal Ducks in a Row: Securing your Intellectual Property (IP) is essential. Register your copyrights and chain of title to protect your show from any legal issues.
Identifying and Researching Potential Buyers: Market intelligence is key to targeting the right platforms and broadcasters. Conduct thorough research on their content slate, genre preferences, and licensing strategies. Use industry resources, attend trade shows, and follow real-time deals happening in the industry.
Mastering the Art of the Pitch: Craft a compelling story around your show that connects with acquisition executives. Tailor your pitch to align with their negotiation styles and acquisition strategies.
Negotiating the Licensing Agreement: Understand key deal terms like license fee, term length, and delivery requirements. After signing a contract, deliver all required materials on time and to the correct technical specifications to build a good reputation.
Managing Relationships: Maintain good communication with partners to ensure smooth delivery and future opportunities. Keep them updated on your progress and be prepared to talk passionately about your show, connecting with buyers on a human level.

By combining audience and market analysis to identify active buyers, using data tools to track deals and windows, and understanding buyer preferences, you can effectively identify and research potential buyers for your TV show license. Our website, a global B2B marketplace built on data, provides powerful market intelligence to instantly identify active buyers for your genre and connect with the right decision-makers.

Remember, selling a show (an acquisition or buyout) means transferring all ownership rights permanently, while licensing means granting a company the rights to broadcast your show for a specific time, territory, and platform. But you retain ultimate ownership. So, whether you're looking to sell or license your show, this guide will set you on the path to success.

For individuals interested in fashion-and-beauty, home-and-garden, or technology, our website offers a global B2B marketplace where they can find valuable market intelligence to identify active buyers and connect with the right decision-makers for their products.
In the realm of education-and-self-development, understanding the difference between selling a show (an acquisition or buyout) and licensing can help creators make informed decisions about their intellectual property.
For sports enthusiasts and casino-and-gambling aficionados, strategic negotiations and managing relationships are essential skills to successfully license their events or games for broadcast.
If you're a fan of entertainment, understanding the steps to a successful TV show licensing process—from creating an irresistible pitch package to mastering the art of negotiation—can open doors to new opportunities in the world of licensing.