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Strategic Partnership Established: du Collaborates with Fathers' Endowment Campaign

The Emirates Integrated Telecommunications Company (du) has joined forces with the Fathers' Endowment initiative, incepted by His Highness Sheikh Mohammed bin Rashid Al Maktoum, serving as Vice President, Prime Minister, and Ruler of Dubai.

Strategic partnership formed between du and Fathers' Endowment Campaign
Strategic partnership formed between du and Fathers' Endowment Campaign

Strategic Partnership Established: du Collaborates with Fathers' Endowment Campaign

The United Arab Emirates (UAE) continues to strengthen its standing as a leader in charitable and humanitarian work with the ongoing Fathers' Endowment campaign. Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the campaign aims to honor fathers in the UAE by establishing a sustainable endowment fund for healthcare support to those in need.

In a bid to raise awareness and encourage public participation, the Emirates Integrated Telecommunications Company (du) has partnered with the Fathers' Endowment campaign. As part of this partnership, du will send SMS messages to its customers, providing information about the campaign and encouraging donations.

Donations to the Fathers' Endowment campaign can be made through several channels. The official website for donating is Fathersfund.ae. Users can also donate via the DubaiNow app or the Jood platform (Jood.ae). For those who prefer traditional methods, donations can be made through bank transfers to Emirates Islamic Bank. SMS donations are available for both Etisalat by e& and du users.

Fahad Al Hassawi, CEO of du, highlighted the partnership's alignment with the UAE's dedication to global humanitarian efforts. He emphasized du's commitment to providing technical and logistical support to the Fathers' Endowment campaign.

In an exciting development, an exclusive set of mobile numbers allocated by du will be auctioned during the Most Noble Number charity auction. The auction will take place on March 15 at the Armani Hotel Dubai, Burj Khalifa, and will be organized in collaboration with Emirates Auction. The exact participants of the auction are yet to be announced, but more information can be found on the official event website or social media channels associated with the event.

The Fathers' Endowment campaign continues to be a part of the UAE's charitable and humanitarian work, fostering values of compassion, solidarity, and filial respect. For those interested in donating, the toll-free hotline is 800 4999. Let's come together to support the Fathers' Endowment campaign and make a difference in the lives of those in need.

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