Strategies for Participating in IBC2025: Insider Guidance
Preparing for IBC2025: Expert Advice for Attendees and Exhibitors
As the IBC2025 show approaches, seasoned attendees and exhibitors share their tips to make the most of this industry-leading event.
For Attendees
Kristan Bullett, a regular IBC attendee, advises remembering essentials such as sunglasses, getting some sleep, and remembering to eat. She also suggests carrying a re-usable water bottle and a re-usable coffee mug to reduce waste.
Noemie Galabru recommends defining goals early, studying exhibitor and attendee lists, and digging into the agenda for visitors. She advises against chasing after someone who has vanished into Hall 8.
Lesley Marr suggests tracking steps on a smartwatch or phone to understand the physical toll of IBC. She also advises staying hydrated and eating well to combat the energy-draining effects of air conditioning, alcohol, and heat.
Kelly Fitzgerald recommends wearing something with pockets and avoiding bringing all items for quick trips across the show floor. She suggests bringing cough drops for sore throats and storing business cards in the back of the IBC badge.
Judit Oppermann emphasizes the importance of planning meetings ahead of time but also being open and approachable for unexpected meaningful conversations.
For Exhibitors
ARRI will exhibit at IBC 2025 not with its own booth but through partnerships with other exhibitors. Regionally, the event features broad participation but notably includes a focused German Pavilion with 22 German companies showcasing 39 products and services.
For visibility, engagement, and memorability, preparation is crucial. Offering practical and unexpected solutions can leave lasting impressions.
If exhibiting, a leads collection system should have a way to mark the temperature of leads. It's also important to ensure the team is not distracted by phones when there are no visitors.
Practical Tips
Ian Nock advises bringing comfortable, worn shoes, a compact umbrella, and booking meetings for only half of the time to allow for serendipitous encounters.
Elodie Levrel suggests preparing ahead for IBC to make the most of the event and reduce carbon footprint.
A sandwich counter in the top right-hand corner of Hall 7 with high tables and near the toilets is a hidden gem for a quick bite.
Avi Yampolsky suggests exploring how AI is transforming media operations at IBC and getting hands-on demos of AI-powered workflows, smart content systems, and integrated revenue platforms.
If visiting, only get your badge scanned for content or contact you genuinely want post-show.
Deborah Cross recommends packing Vocalzone Throat Pastilles to prevent voice problems.
Kieran Phillips suggests going into IBC with clear objectives to focus on what's relevant and come away with useful insights.
Lastly, Alison Pavitt advises not to chase after someone who has vanished into Hall 8.
With these tips in mind, attendees and exhibitors alike can make the most of IBC2025 and enjoy a productive and enjoyable experience.
