Streamlining Communication between Landlords and Renters: A Step towards Efficient Housing Management

In the rapidly evolving digital landscape, organizations across various industries, including housing providers, are facing unprecedented challenges in engaging with customers. This is particularly true in the social housing sector, where the need for innovation is paramount.

A timely research paper, jointly produced by the Disruptive Innovators Network and Campbell Tickell, aims to address this issue. Salesforce, a global leader in customer relationship management, is delighted to support this report, which provides insights into how housing providers can act and innovate to engage residents in new ways.

Advances in Artificial Intelligence (AI) are enabling organizations to innovate like never before. In housing, this could mean personalized learning experiences for residents, real-time AI-powered shopping assistants, and early diagnosis of chronic conditions. The report emphasizes keeping tenant and resident needs and expectations at the forefront of housing operations.

Housing providers can learn from and leverage cutting-edge technologies for various purposes. For instance, early detection of financial issues for residents, or supporting customer service colleagues with real-time recommendations. The report also highlights the importance of digital switching and management of devices such as intercoms and transponder keys, which can now be controlled remotely through universal online platforms.

The organization supporting better communication between housing owners and their residents is the Hausverwaltung (property management) along with the Verwaltungsbeirat (administrative advisory board). These entities act as an interface between administration and owners to ensure efficient implementation of decisions and transparent management.

It's important to note that the report includes quotes from leaders and specialists interviewed as part of the research. These quotes illustrate various points, but may not necessarily represent the views of Disruptive Innovators Network or Campbell Tickell. Some of the findings in the report may be challenging and not all may be agreed upon.

The report also considers external and international perspectives, offering a comprehensive view of innovations within the social housing sector. Salesforce recognizes the need for rethinking customer engagement in the current context and is committed to supporting this effort. Organizations must adapt quickly to changing circumstances and demands due to rising customer expectations and macroeconomic uncertainties. Technology is crucial for organizations, including housing providers, to deliver effectively amidst pressure from various sources.

The report can be accessed in full online, providing inspiring and practical insights on how to understand and engage with tenants and residents in better ways. The aim is to help housing providers innovate like never before, enabling them to meet the needs of their residents in this digital era.

Streamlining Communication between Landlords and Renters: A Step towards Efficient Housing Management