Swiss Casinos collaborates with Golden Whale, enhancing its gaming platform.
Swiss Casinos, a renowned name in the casino industry, has announced a strategic alliance with Vienna-based tech company Golden Whale. This collaboration aims to integrate Golden Whale's artificial intelligence (AI) and machine learning technologies into Swiss Casinos' online and land-based operations.
The partnership is part of Swiss Casinos' ongoing strategy to enhance customers' experiences and foster long-term loyalty by leveraging data-driven solutions. Golden Whale specializes in predictive models and semi-automated machine learning systems that analyze player behavior in real-time. Swiss Casinos seeks to use these tools to personalize the player experience, offer tailored incentives, and reduce customer churn by identifying player disconnection early.
The integration of Golden Whale's platform is expected to optimize Swiss Casinos' existing technology ecosystem without causing disruption. The operator, which manages numerous Swiss physical locations and an online platform, aims to maintain its competitive edge in the face of growing local online gaming market competition.
Eberhard Dürrschmid, CEO of Golden Whale, expressed enthusiasm about the partnership, stating that they are eager to contribute to Swiss Casinos' operations. According to Dürrschmid, their AI and machine learning technologies will provide personalized recommendations, information, and platform control that drive both customer acquisition and retention while generating measurable improvements in results.
Marcel Tobler, CEO of Swiss Casinos, also expressed enthusiasm about the partnership, saying that integrating the latest AI and machine learning technology is crucial for companies looking to remain competitive in the iGaming landscape. Tobler believes that by utilizing Golden Whale's advanced data-based toolset, Swiss Casinos will be able to offer a more personalized service to players, promoting sustained engagement and enhancing the overall user experience.
This partnership is the latest in a series of tech-driven initiatives by Swiss Casinos, including a deal with Blueprint Gaming to bring its content to the Swiss market. With the integration of AI and machine learning technologies, Swiss Casinos hopes to continue leading the way in adopting cutting-edge technologies to enhance both customer satisfaction and operational efficiency while fostering long-term player loyalty.
Swiss Casinos, with the integration of Golden Whale's technology, will apply AI and machine learning to personalize online and land-based operations, aiming to improve customer experiences and encourage long-term loyalty in the casino-and-gambling sector. The alliance with the Vienna-based tech company will enable Swiss Casinos to leverage predictive models and real-time player behavior analysis to offer tailored incentives, reduce churn, and optimize their existing technology ecosystem.
