Tech company GR8 Tech introduces CRM Bonus Shop, a new feature aimed at enhancing user interaction and long-term retention among players.

GR8 Tech, a leading company in the gaming industry, has unveiled its CRM-integrated Bonus Shop solution. This innovative platform is designed to increase player engagement, retention, and optimize bonus budgets through gamified rewards.

The Bonus Shop offers a unique in-game economy where players can earn virtual currency through behavioural triggers like deposits or email verification. This currency can then be exchanged for a variety of rewards, including free spins, free bets, gamification items, physical items, and even spins in the Wheel of Fortune.

One of the key benefits of GR8 Tech's Bonus Shop is Enhanced Player Choice & Satisfaction. Players can choose rewards they actually want from a personalized shop interface built into GR8 Tech's CRM. This personalization extends to Advanced Segmentation Tools, which help ensure every user sees and can purchase the bonuses they truly want.

Automated currency distribution in the Bonus Shop encourages specific player actions, improving key performance indicators. This, combined with the advanced segmentation tools, transforms player interactions into engaging, value-driven experiences.

The Bonus Shop provides full back-office control, real-time player wallet tracking, and front-end customization. Operators have complete control over the in-game economy, allowing them to set custom 'prices' for products using virtual currencies.

Kateryna Schevchenko, CRM Product Manager at GR8 Tech, emphasized personalization as a key feature of the Bonus Shop. By tailoring offers to custom player segments, the Bonus Shop boosts engagement and retention rates.

GR8 Tech's approach has led to impressive results. Operators using the Bonus Shop have seen a 25 per cent uplift in first-time deposits, an average 80 per cent retention rate, and 75 per cent monthly active users interacting with gamified tools.

Strategic Flexibility is also a benefit, as A/B testing capabilities enable operators to compare traditional bonuses against gamified approaches and optimize strategies across different markets. Cost-Effective Bonus Management is another benefit, as artificial currency provides greater value to players while reducing operator costs.

In conclusion, GR8 Tech's CRM Bonus Shop is a strategic asset for operators aiming to deliver highly personalized and performance-oriented player journeys. By offering a gamified, flexible, and cost-effective solution, the Bonus Shop is set to revolutionize the gaming industry.