Tech Company Turned Down by Lord Sugar later Bought by Samsung Addresses Persistent Supermarket Shopping Predicament
Whisk, a pioneering food platform, has been powering half a billion connected food experiences each month since 2013. This innovative service, launched by Nick Holzherr, a former Apprentice finalist, has made significant strides in the grocery shopping industry.
Despite rejection by Lord Sugar during his Apprentice days, Holzherr's vision for Whisk has proven to be a game-changer. The platform offers a range of features designed to streamline and enhance the shopping experience.
One of the standout features is the ability for users to share shopping lists with others via SMS, email, or URL. These lists are shoppable across 32 integrated online grocery retailers worldwide, or they can be optimised for in-store shopping.
The new apps, available on iOS, Android, web, Chrome extension, Bixby, Alexa, and Google voice assistant, also feature a connected recipe box and collaborative shopping lists. This empowers users to plan and shop for meals faster by turning saved recipes into smarter shopping lists.
Users can turn any recipe into a collaborative shopping list, even from partners like the Food Network and BBC Good Food. The apps also offer the convenience of automatically combining items across recipes for a more efficient shopping experience.
Whisk's unique selling point is its Food Genome, an intelligent deep learning-based natural language processing algorithm. This algorithm maps food ingredients and offers food purchase options, providing users with accurate, smart results.
The Food Genome offers a deep ontological understanding of food, backed by massive data about user behaviour. This understanding enables users to make smarter food decisions by scaling recipes to different serving sizes, viewing nutrition information, and health scores.
In addition to these features, Whisk allows users to order groceries delivered to their door from online retailers like Amazon Fresh, Tesco, Asda, and Waitrose. The platform is particularly popular among millennials and gen Z, with 70% predicted to buy groceries online by 2025.
This year, Whisk was acquired by Samsung NEXT for £170,000, marking a significant milestone in its journey. With its innovative features and commitment to enhancing the grocery shopping experience, Whisk continues to lead the way in digital food inspiration.
Despite the average grocery store shopping trip taking 41 minutes, Whisk is helping to reduce this time by offering a more organised shopping trip. The shopping list can be sorted by aisle or recipe, making it easier for users to find what they need quickly and efficiently.
In a world where traditional shopping methods are being challenged, Whisk is at the forefront of the digital grocery shopping revolution. Its user-friendly interface, coupled with its intelligent food platform, makes it the go-to choice for those seeking a smarter, more streamlined shopping experience.
