Technologies Propelling Social Media Towards Its Next Phase of Development Unveiled
In the late 90s, the world witnessed the birth of social media with the launch of SixDegrees.com in 1997. Since then, social media platforms have grown exponentially, transforming the way we communicate and interact.
Fast forward to today, and artificial intelligence (AI) is a key component of many social media platforms. AI is used for various tasks, including facial recognition, targeted advertising, and improving search functionality. Some of the most popular social media platforms that utilize AI include Facebook, LinkedIn, and Snapchat.
Mobile apps have played a significant role in the evolution of social media. They provide convenience, integration with mobile features, and ease of content capture and sharing. In fact, it was estimated by a Lyfemarketing report in 2019 that over 91% of all social media users access social channels through mobile devices.
The integration of technology continues to drive the future of social media. Augmented Reality (AR) is a popular feature in social media applications, with face filters being the most common use case. RFID technology is being integrated into social media apps, allowing users to interact with platforms using RFID devices.
The Internet of Things (IoT) is also being used for social media monitoring and marketing purposes by organizations like N&W, Disney, and Tencent. APIs, geotagging, QR codes, and other technologies have contributed to making social media accessible, safe, and real-time, and have enabled seamless operation with user experience, automation, integration with other social media applications, and ecommerce.
The five technologies leading the social media sector into a new development phase are artificial intelligence (AI), decentralized physical infrastructure networks (DePIN), hyperlocal media innovations, advanced algorithmic content moderation, and integrated multimedia streaming platforms. These collectively enhance content creation, infrastructure ownership, local relevance, content distribution, and interactive user experiences.
The future of social media is moving towards a more open and transparent era. Smart contracts can be used in social media to ensure fair compensation for content creators, while blockchain technology is being experimented with in the social media sector, with a focus on decentralized social media networks and ensuring fair compensation for content creators.
In conclusion, the social media landscape is constantly evolving, with new technologies being integrated to enhance user experience and engagement. To be a part of this revolution, organizations are seeking IoT-skilled social media app development companies to create solutions for real-time monitoring of social media data. Contact a team of social media experts today to learn more about how you can be a part of this exciting journey.
