Tesla discloses the adoption rate of its Full Self-Driving feature for the initial time, with buyers of the S and X models taking the lead.
Tesla Reveals Full Self-Driving Adoption Rates for the First Time
For the first time, Tesla has disclosed the adoption rate of its Full Self-Driving (FSD) package, offering a clearer picture of how many of its customers are opting for the premium driver-assistance software. According to the tech giant, approximately 50 to 60 percent of Model S and Model X buyers are choosing FSD, a significant increase from the single-digit percentages seen in the past.
In contrast, the adoption rate among Model 3 and Model Y owners is much lower, indicating a clear divide between Tesla's vehicle segments. This distinction in FSD adoption may persist, as premium customers (Model S and Model X) appear to be the most enthusiastic buyers of the technology.
Tesla's new disclosure marks its clearest acknowledgment yet of how many buyers are choosing its driver-assistance software. Historically, the only available data on FSD adoption came from independent trackers, community estimates, or credit-card analysis firms. Tesla has never officially confirmed any of the data from these sources.
The revelation of FSD adoption rates may not be a one-time event, suggesting a potential shift towards more transparent reporting. Investors and customers have called for Tesla to break out FSD adoption by region and model, similar to traditional automakers.
Tesla's FSD is priced at C$11,000/US$8,000 up front or $99 per month via subscription. Expanding free trials, improving the software, and global rollouts could impact the rate of FSD adoption among Tesla customers.
Elon Musk, CEO of Tesla, has previously stated that FSD adoption is "much higher." Lars Moravy, Tesla's Vice President of Vehicle Engineering, recently reported that FSD take rates are "increasing a lot," with adoption climbing into the "teens" on many Tesla models.
The long-term growth story of Tesla may be significantly influenced by the centrality of FSD. As the company continues to refine and roll out its autonomous driving capabilities, it could attract new customers and solidify its position as a leader in the electric vehicle market.
It is important to note that Tesla has not yet included data from European and Asian regions in its published FSD adoption figures. As the company expands its operations globally, it may provide more comprehensive adoption statistics in the future.
In conclusion, Tesla's disclosure of FSD adoption rates offers valuable insights into the popularity of its premium driver-assistance software. The company's transparency may signal a shift towards more open reporting, which could benefit both investors and customers as they make informed decisions about Tesla's offerings.
