The value of agreements under the "Made in Russia" initiative surpasses 11 billion rubles.
The "Made in Russia" program, initiated in 2017, has been a significant stride in promoting Russian brands and goods abroad. The program, which gained a more substantial scale in 2022 and is planned to continue until 2030, places special emphasis on the use of soft power - attracting sports ambassadors and cultural events for promoting Russian brands.
Mikhail Mishustin, the Prime Minister, has approved the terms for the program to continue until 2030. Maria Arkhipova, the director of the project office and development of project activities at AO "Russian Export Center" (REC), leads the program's operations.
Business missions to foreign countries have become the key tool of the program. If a company attends a business mission, brings its goods, and demonstrates them personally, the effect is much greater and more significant. In 2024, the participation of figure skater Anna Shcherbakova in China brought a significant effect.
The program has seen a significant increase in scale in 2022, with Russian companies registered for the "Made in Russia" program conducting business delegations abroad, securing contracts worth over 11.6 billion rubles. However, the specific names of these companies were not disclosed in the search results.
The program has been testing tools for promoting Russian goods abroad since 2017. As part of a separate initiative, the Russian government is planning to return 20% of the costs for purchasing robots to manufacturers. Details on how to enter this program are not specified.
The KPI (Key Performance Indicator) for the program was set at 1.2 billion rubles, but it has been exceeded almost tenfold. No new Key Performance Indicators (KPI) for the "Made in Russia" program have been announced beyond the initial KPI of 1.2 billion rubles.
Young entrepreneurs have shared their insights on the development of the real sector of the economy. However, no specific details are provided about these insights.
The government of Russia is extending the experiment on simplified business registration. No details are given about any specific cultural events or sports ambassadors involved in the promotion of Russian brands through the "Made in Russia" program.
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